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  Category: Articles » Articles by Author » Author: Tom Swanson
Results 1 - 4 of 4 [1 Pages]  
1.Using Your Online Presence to Drive Offline Sales from Your Customer Base and Beyond, Part 2
Copyright 2005 Tom Swanson In the last article in this series, I talked about a few basic ways to drive in-store sales by using your online presence. In this, the last installment of the series on this ...
[Added: 05 Oct 2005   Hits: 275   Words: 1058]

2.Using Your Online Presence to Drive Offline Sales from Your Customer Base and Beyond, Part 1
Copyright 2005 Tom Swanson Do you own a traditional business with a physical location? Do you have an online presence to go along with it? If so, your website can serve dual purposes for your business: it can be an additional source for your customers to shop and buy ...
[Added: 27 Sep 2005   Hits: 258   Words: 881]

3.Acquiring Potential Customer Information - Four Ways to Increase the Lifetime Value of Your Customer
Copyright 2005 Tom Swanson Having knowledge about your customer base has myriad benefits but, hands down, the most important benefit of obtaining this critical information is using it to establish a strong enough relationship with them ...
[Added: 26 Sep 2005   Hits: 297   Words: 1268]

4.Four Ways to Acquire Existing and New Customer Information
Copyright 2005 Tom Swanson If you already have a retail store, you have many opportunities to connect with existing and potential customers and acquire their information for marketing. When you expand this storefront to the Internet, your opportunities mount even further. Gathering customer information allows you to ...
[Added: 26 Sep 2005   Hits: 230   Words: 1205]