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  Category: Articles » Articles by Author » Author: Susan Friedmann
Results 1 - 23 of 23 [1 Pages]  
1.No Brainers: 27 Low or No-Cost Ways to Improve Your Next Tradeshow
There are lots of ways to improve your team's performance at tradeshows. From snazzy new displays to intensive training to rewards and incentives for top producers, it's difficult to even count the myriad ways What's not difficult is to realize that some of these improvement methods come with hefty ...
[Added: 23 Jan 2007   Hits: 285   Words: 676]

2.Bring on the Baby Eyes
They say, "you can't teach an old dog new tricks" -- but if that old dog is an experienced exhibitor, he'd better learn some new tricks to stay alive in today's competitive tradeshow environment! Recently, I had a range of experiences that brought home the importance of going to ...
[Added: 28 Nov 2006   Hits: 294   Words: 1193]

3.The Secret Weapon Every Savvy Exhibitor Should Use
It's time for a visualization exercise. Are you ready? Picture this: You're standing, with your booth staff, in your exhibit at a large tradeshow. This is one of the best shows you regularly participate in as it attracts a sizeable number of ...
[Added: 28 Nov 2006   Hits: 303   Words: 1016]

4.27 Exhibiting Do's and Don'ts
1. Do: Research a show carefully before you decide to exhibit. Does this show attract a large number of people from your target audience? Tradeshow participation takes a lot of time, energy and resources. You don't want to spend them on folks ...
[Added: 29 Oct 2006   Hits: 300   Words: 1143]

5.Back To School Supplies
When September rolls around, parents all across the country gleefully take to the stores, loading up their carts with all the supplies their little darlings will need to make it through the coming academic year. After all, school is a really busy time, and ...
[Added: 09 Sep 2006   Hits: 385   Words: 831]

6.By The Rocket's Red Glare: What Fireworks Displays Can Teach Us About Tradeshows
Firework displays are a traditional part of summertime celebrations. There's something about them -- the noise, the color, the pyrotechnic glory -- that resonates with crowds. According to some experts, fireworks as we know them got started in the 10th century. That means that ...
[Added: 16 Aug 2006   Hits: 320   Words: 849]

7.Dirty Little Secrets: Five Things Trade Show Attendees Don't Want You To Know
Look at there at the show floor. Check out the attendees. They look ordinary enough -- but they have secrets. Dirty little secrets that they'd never tell anyone, not even under duress. Successful selling at trade shows depends ...
[Added: 16 Aug 2006   Hits: 269   Words: 831]

8.Begin at the Beginning: Secrets for Success
You never get a second chance to make a first impression. It's a saying so true that it has become cliché -- a phrase used by suit salesmen and purveyors of shampoo -- but it's a saying that should serve as a motto for your ...
[Added: 19 Jul 2006   Hits: 277   Words: 771]

9.Show Me the Money: Maximizing Tradeshow ROI
I hear it all the time: Tradeshows are a waste of time and money. We stand around, selling our hearts out, and what do we have to show at the end of the day? Nothing. Well, that's the result you should expect, if you're like ...
[Added: 19 Jul 2006   Hits: 258   Words: 921]

10.Assessing Trade Show Sponsorships: Smart Move or Waste of Money?
Let's face it. Participating in a trade show is expensive. There's no doubt about it. When you add up all the expenses associated with trade shows -- including registration fees, display costs, shipping, giveaway items, booth staff salaries and lodging, and more -- you're talking about some serious money. ...
[Added: 30 May 2006   Hits: 300   Words: 848]

11.The Power of Podcasting: What Exhibitors Need To Know
What's the most precious commodity in the world? Nope. Not gold. Not platinum. Not uranium. Not diamonds. The most precious commodity in the world is not something you can mine, or harvest, or hoard in safety deposit boxes. The most precious commodity is something ...
[Added: 30 May 2006   Hits: 269   Words: 739]

12.What's In A Name? The Six Essential Elements You Need To Know
Selecting a name for your new business is not easy. A name does more than identify your company. It tells customers who you are, what you do, and more than a little about how you do it. Your name ...
[Added: 05 May 2006   Hits: 305   Words: 1043]

13.Just a Click Away: Using the Internet to Facilitate Your Market Research
Market research is one of the most valuable selling tools a show organizer has. Up to the minute, accurate market data arms you with the type of valuable information you need to 'sell' your show to ...
[Added: 05 May 2006   Hits: 237   Words: 836]

14.Media Darlings: The Top Ten Do's and Don'ts of Working with the Press
There's a saying in the newspaper business: Advertising is expensive—but editorial is priceless! This simple phrase speaks to the fact that readers trust and value any information they read in an article or column far more than any data they glean from an advertisement. Even when the facts presented ...
[Added: 27 Mar 2006   Hits: 294   Words: 842]

15.Strong Arm Sales Stop Success Cold
It happens more often than you'd ever guess – in fact, it might be happening at the booth right next to yours. Recent surveys of trade show attendees show that the most dissatisfied attendees are those who purchase something that they really ...
[Added: 27 Feb 2006   Hits: 257   Words: 914]

16.Wagging the Dog : Plan Ahead for What Happens After the Show
It might seem a little backward. After all, why would you want to waste time and energy worrying now about things that won't happen until the show closes? Doesn't it seem like putting the cart before the horse? It might ...
[Added: 27 Feb 2006   Hits: 259   Words: 820]

17.Make Some Noise: Seven Super Promotion Steps
Trade shows are all about promotion. You are strategically planning to present your goods and services to a specially targeted audience, in order to meet clearly defined goals and objectives. To maximize your success, however, ...
[Added: 29 Jan 2006   Hits: 276   Words: 802]

18.Avoid Booth Staff Duds: Thirteen Essential Questions You Have To Ask
Booth staff selection is the single most important factor in your exhibiting success. More than graphics, signage, literature, giveaways, or any other variable, it is the people you put on the show floor that influence visitor's opinion of your organization. They are your ambassadors, representing your company ...
[Added: 29 Jan 2006   Hits: 277   Words: 913]

19.Countdown to Success : Twelve Things to do Twelve Months in Advance
When a show's a year away, it may seem like you have lots of time to get ready. But appearances can be deceiving. Twelve months is not long, especially with all the pre-show planning, training, and preparation you've got to do. Here is a checklist of sixteen vital items ...
[Added: 28 Dec 2005   Hits: 277   Words: 802]

20.Keep One Ear to the Ground: Essentials for the International Exhibitor
Doing business in the global marketplace requires exhibiting overseas. Participating in international shows helps establish your company's presence as a global player, and is perhaps the single most valuable tool in forging new, valuable relationships with your foreign counterparts. But there ...
[Added: 27 Nov 2005   Hits: 292   Words: 934]

21.Rut Busters: Changing Your Trade Show Routine
Routine is comfortable. We like knowing what we're going to do, when we're going to do it, and what we'll be wearing while we do it. It's nice, safe and predictable. There are no surprises, no unforeseen contingencies, ...
[Added: 10 Nov 2005   Hits: 304   Words: 834]

22.The Changing of the Guard: Four Key Exhibiting Strategies for Generation Y
Survey the crowd at any trade show, and one trend immediately makes itself apparent. Attendees are getting younger. The infamous Baby Boomers are preparing for retirement, and Gen X'ers have moved into upper management positions. Now ...
[Added: 10 Nov 2005   Hits: 262   Words: 765]

23.Is Sponsorship Right for My Company?
Trade shows are a bonaza of sponsorship opportunities. Talk with any show organizer, and they'll be more than happy to explain how you can make sure your company's name and logo are plastered all over the arena, on the program guide, over the ...
[Added: 01 Oct 2005   Hits: 303   Words: 849]