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Category: Articles » Articles by Author » Author: Stuart Lisonbee |
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Results 1 - 1 of 1 [1 Pages] |
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1. | Sell the Benefits in Your Advertising
Ignoring a product or service's benefits, choosing instead to focus on features, is considered by many marketing experts to be one of the most widely committed sins in advertising.
Features are important, no doubt. Features are the ...
[Added: 07 Jun 2006 Hits: 311 Words: 482]
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