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Category: Articles » Articles by Author » Author: Steve Bennett |
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1. | Oh, the Mistakes Spokespeople Make
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Question: What do many new spokespeople at technology companies have in common? Answer: they make similar mistakes and fall into similar traps.
Based on my experience as a media trainer, the most common ones include:
1. Misunderstanding the Media. Too many spokespeople confuse PR opportunities with ...
[Added: 16 Jan 2006 Hits: 55 Words: 638]
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