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  Category: Articles » Articles by Author » Author: Scott Lorenz
Results 1 - 7 of 7 [1 Pages]  
1.Using Book Signings to Market Your Book
As a book publicist I have a strong opinion about book tours. Authors tend to think they are a great idea because they see Bill and Hillary Clinton, Rachael Ray, Howard Stern and other big names out on the circuit ...
[Added: 14 Aug 2006   Hits: 772   Words: 658]

2.Your Reputation Is Priceless, The Time To Defend It Is Before It Is Damaged....
Does your legal strategy include media relations? If not consider this. During the Ronald Regan Presidency, Former Secretary of the US Department of Labor, Ray Donovan, was forced to resign his post to defend himself in court from charges ...
[Added: 14 Aug 2006   Hits: 397   Words: 369]

3.Book Marketing Tips from TV Producer, Radio Talk Show Host and Book Publicist
Book marketing experts know that authors who get excited about landing an interview may lose sight of the goal, which is not to gain media interviews but to sell books. And it's sad but true that an interview does not automatically generate ...
[Added: 14 Aug 2006   Hits: 901   Words: 1575]

4.Hire a PR Firmů Before You Need One
How can a company or individual know if it needs to hire a public relations/marketing firm? There are many factors to weigh when considering if you need to hire outside help to obtain the public relations, media relations, ...
[Added: 14 Aug 2006   Hits: 467   Words: 1711]

5."Use The Court of Public Opinion for Litigation Support" Says Public Relations Pro Scott Lorenz
Winning or losing in the court of public opinion can be just as important as what happens in the halls of justice. Lawyers and their clients need to develop litigation media relations strategies as part of their overall litigation support weapons. This is especially true when ...
[Added: 14 Aug 2006   Hits: 612   Words: 1194]

6.Marketing a Book is Too Important to Leave to the Good Intentions of a Publisher
Marketing your book is too important a task to leave to the good intentions of a publisher. Harsh words? Maybe, but after spending so much time writing your book, don't assume the publisher will put the same effort into the marketing of your book. I hear this issue every ...
[Added: 14 Aug 2006   Hits: 1193   Words: 1050]

7.55 Reasons To Send Out a Press Release
When should you send out a press release? You want to know my acid test? If it's newsworthy and if it's useful to the reader. It's that simple. There are many factors to weigh when considering the need to ...
[Added: 14 Aug 2006   Hits: 703   Words: 1090]