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Category: Articles » Articles by Author » Author: Richard Romando |
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Results 1 - 4 of 4 [1 Pages] |
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1. | A Look at Weight Loss Infomercials
Only in America could billions of dollars be made selling weight loss products to people who need to shed a few extra pounds. In a world full of starving people, Americans seem to have emerged ...
[Added: 30 Sep 2005 Hits: 240 Words: 691]
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2. | The Exercise Infomercial Phenomenon
It all started with Jane Fonda. She started an industry with a simple video tape that included a 30 minute beginners program followed by a 60 minute full workout. For Jane it formed the nucleus of an empire that included books, audio recordings ...
[Added: 26 Sep 2005 Hits: 192 Words: 395]
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3. | Infomercials and Direct Response
Infomercials changed the way advertisers sell things on television. Previously, product manufacturers merely presented their wares on TV in the most attractive manner they could come up with. They planted ideas, sought to change habits or to create ...
[Added: 02 Sep 2005 Hits: 150 Words: 475]
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4. | History of Infomercials
It all began in the 1980's. Ronald Regan was president and one of the many controversial things he did in that office was to deregulate the TV industry. Why did he do it? Well, as a conservative Republican he lived and breathed by the "free market rule," which stated that ...
[Added: 19 Aug 2005 Hits: 255 Words: 614]
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