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  Category: Articles » Articles by Author » Author: Peter Lawless
Results 1 - 21 of 21 [1 Pages]  
1.Do you obey the 5 commandments of customer communication?
Every time you interact with your customers or prospects, is a chance to enhance the image of your company, and thus be more profitable. In a world, where technology seems to be driving business process, it is vital that you start with the basics. This ...
[Added: 23 May 2006   Hits: 346   Words: 402]

2.Do you communicate effectively inside your company?
The customer has gone out the door; he has just placed a large forward order for delivery next march. Can you be sure that he will get what he expects? Is your internal communication up to scratch? This article gives you ...
[Added: 23 May 2006   Hits: 378   Words: 500]

3.Fostering a Superior Customer Service Culture
In order to be hugely successful at business, you must provide a truly excellent level of service to your customers. You must continually exceed their expectations and delight them. Knowing how to amaze your customers ...
[Added: 22 May 2006   Hits: 888   Words: 708]

4.Assign marketing budgets that break the bank!
That's right, break the bank with profit. Profit is achieved by maximising your margin on increased sales. Spending money on marketing wisely will mean your costs can be contained, while sales revenues increase. But how do you do that? This article discusses why measurement of everything, marketing ...
[Added: 18 May 2006   Hits: 300   Words: 609]

5.Why Conducting a customer survey could double your profits!
Customer Surveys are the most inexpensive way of generating profits, which any business could dream of. Companies like IBM used to pay their sales people, a bonus, based on the customer survey rating. But how could they really boost your profits? This article uncovers some of the ...
[Added: 16 May 2006   Hits: 310   Words: 488]

6.Introducing ADSPORT, the lead generation phenomenon that really delivers.
If you're in business or sales, you need leads. Leads turn into sales and that means staying alive. How much time and money have you spent in the past, without really knowing what return you got? Worse still, can you remember campaigns that you ran, that delivered NO results? ...
[Added: 10 May 2006   Hits: 311   Words: 548]

7.In 17 steps, Create Marketing Messages that will Double your Sales
You know what your products do and how they do it, but do your potential customers know? Do they know what your solution enables them to do? And most importantly do they know how to put ...
[Added: 10 May 2006   Hits: 266   Words: 745]

8.Marketing: Don't they know it's good for them?
Sometimes even convincing your nearest and dearest, to do something, you know will benefit them, can seem impossible. Now try doing that to strangers! That is what marketing seems like to most business owners. So do you do it? ...
[Added: 10 May 2006   Hits: 257   Words: 561]

9.How to successfully launch a new product or service
Companies decide to launch new products for a variety of reasons. If you have already decided to launch a new product or complimentary service, this article will guide you through the steps to guarantee its success. ...
[Added: 08 May 2006   Hits: 339   Words: 691]

10.Create Winning Adverts in 15 Minutes
Why is it that two seemingly similar ads, in the same paper get startlingly different response rates? What makes great advertising copy? Do you need to be an expert copywriter to create brilliant advertisements? Learn how to create winning adverts, in ...
[Added: 08 May 2006   Hits: 280   Words: 656]

11.What should my marketing budget be?
Getting the most from a limited marketing budget is quite a challenge for the average small business owner. I always ask, business owners how much they spent last year and how much business did that bring in. Can ...
[Added: 08 May 2006   Hits: 269   Words: 663]

12.A Zero cost technique to Triple your Response.
Ok, so you have your marketing message sorted now. You are speaking about what your prospects want. It is clear that you have a competitive advantage, and what you are offering presents great value. Yet still they hesitate! What will get them to make that call? Read this ...
[Added: 08 May 2006   Hits: 251   Words: 776]

13.What is your product really worth?
The secret of selling is the art of value visualization. A natural sales person will lead the buyer through a series of structured questions, whereby the buyer will actually "see" what the product will enable them to do. The Sales person then will encourage ...
[Added: 08 May 2006   Hits: 298   Words: 566]

14.How to handle the top 10 SME Sales Objections - Part II
Part I discussed the three main types of sales objections. This part will highlight the 10 most common objections, and how to handle them to close the sale. The most important thing through out the sales cycle, that you can do, is to ensure that your customer ...
[Added: 05 May 2006   Hits: 406   Words: 1277]

15.Sales: Align with your buyer's objectives to close sales quickly.
What is the most important reason that sales fail to close on time or even close at all? When you get a mismatch by sellers selling forward and buyers buying backwards! Sounds like double Dutch? Well this article discusses how to position your proposition ...
[Added: 05 May 2006   Hits: 313   Words: 540]

16.Double your Income in 2 years
If you are a business owner or sales person, this article will appeal to you. You both earn your income from selling, so I guess you want to earn a few bucks more! What is it that sees two equally qualified people going into similar sales calls, ...
[Added: 04 May 2006   Hits: 307   Words: 815]

17.What are the 3 vital parts of a winning sales call?
The two greatest problems facing all small business are; How do I get more qualified leads? How do I convert more of those leads into customers? Focusing on the second issue, ...
[Added: 04 May 2006   Hits: 359   Words: 719]

18.How To Interview Sales People Successfully
Since the dawn of free trading only two things have ever mattered; producing a quality product or service and the ability to sell it successfully. By successfully, I mean ensuring that you achieve maximum profit from ...
[Added: 04 May 2006   Hits: 269   Words: 931]

19.spending money on marketing is a wast of time
You must attract your potential customer's interest in less than seven seconds. If you don't, you will have wasted every Euro spent. Yes, that is right, just 7 seconds for the headline and subtext, to hook your potential client. ...
[Added: 04 May 2006   Hits: 251   Words: 586]

20.Six Golden Questions, winning sales people always ask
Have you ever met a sales person who has all the excuses? The reasons that the sale just didn't happen; it's never their fault is it! Many business owners make the same mistakes. This article will help, if you do the ...
[Added: 04 May 2006   Hits: 383   Words: 685]

21.How to create and deliver truly effective customer presentations
What is a truly effective sales presentation? I would define it as one that generates a call to action that eventually leads to a sale. Is there an underlying theme, across all products and their respective ...
[Added: 03 May 2006   Hits: 283   Words: 704]