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1. | Marketing Strategy: 7 Steps To Market Segmentation
Market segmentation is widely defined as being a complex process consisting in two main phases:
- identification of broad, large markets
- segmentation of these markets in order to select the most appropriate target ...
[Added: 18 Oct 2005 Hits: 50 Words: 871]
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2. | What Is eMarketing? - A New Discipline Is Evolving
Before trying to define the term of eMarketing (or electronic marketing, so to speak), we should first take a look at the premises of its apparition and development.
The theories concerning eMarketing have not been unified yet, due to a large diversity in specialists' opinions. Still, one of ...
[Added: 06 Sep 2005 Hits: 49 Words: 669]
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3. | Small Biz Marketing Stategy: When To Launch A New Product
The first question an entrepreneur should ask himself when contemplating whether to extend his product range is "why would I do that?"
A good share of the entrepreneurs I know have a tendency to extend their ...
[Added: 30 Aug 2005 Hits: 69 Words: 743]
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4. | Marketing Students: 5 Guidelines For Your Final Paper
Get motivated! ('Why do I write this paper?")
This is a basic question with a not-so-basic answer. In order for a job to be done well – and your dissertation paper is, in fact, a job to be ...
[Added: 06 Jun 2005 Hits: 46 Words: 1492]
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5. | E-marketing Strategy: 7 Dimensions To Consider (The E-marketing Mix)
What is e-Marketing?
e-Marketing is still quite a controversial subject to talk about, since no one succeeded to unify the various theories around it; however there is one thing upon which there is no ...
[Added: 05 Jun 2005 Hits: 75 Words: 1483]
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6. | The E-marketing Plan - Brief Overview And Working Scheme
I. Summary of a marketing plan
The marketing planning (concretized in the marketing plan) is an essential organizational activity, considering the hostile and complex competitive business environment. Our ability and skills to perform profitable sales are affected by ...
[Added: 05 Jun 2005 Hits: 70 Words: 1549]
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7. | Rules To Setting Business Goals And Objectives: Why And How To Be Smart
We all know that nothing runs without a plan, and a plan cannot run without having its objectives set.
That applies to any kind of plan, whether we're talking business or personal finances, university degrees or NGO programs, website ...
[Added: 05 Jun 2005 Hits: 94 Words: 1445]
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8. | Overview On Qualitative Data Collection Techniques In International Marketing Research
This article is meant to be a brief review and reminder of some valuable yet often bypassed techniques to collect data on international markets and consumers.
When thinking of market research, surveys are most likely the first technique that ...
[Added: 05 Jun 2005 Hits: 99 Words: 1408]
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9. | Marketers: Are We Getting Dumb?
Good morning, you fellow marketers! Well, you do not have to give me that look, there is always a morning coming up somewhere (what a cheap cliche!)
Have you been online later? I suppose so... Was there nothing to bother you, on the thousands of sites dedicated to ...
[Added: 05 Jun 2005 Hits: 61 Words: 762]
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