1.||VAs - Your Secret Weapon|
Probably the biggest problem with being a small business owner is right there in that phrase. Small.
Small means few or no employees. Small means you end up doing most, if not all, business tasks yourself. ...
[Added: 20 Jan 2006 Hits: 292 Words: 838]
2.||What Marketing Can't Do For You|
I thought I would clear up some misconceptions about marketing in this two-part series: What Marketing Can Do For You and What Marketing Can't Do For You. This issue is about what marketing can't do.
While there's no question a solid marketing program can ...
[Added: 22 Dec 2005 Hits: 275 Words: 810]
3.||How to Succeed as a Writer|
As a professional copywriter, I'm often asked by aspiring copywriters what they need to do to succeed. Most of their questions center around writing ability. They want to know how to find out if they ...
[Added: 16 Dec 2005 Hits: 336 Words: 760]
4.||What Marketing Can Do For You|
I thought I would clear up some misconceptions about marketing in this two-part series: What Marketing Can Do For You and What Marketing Can't Do For You. We'll start with the positive.
Over the years, I've had dealings with some business owners who have a rather ...
[Added: 13 Oct 2005 Hits: 284 Words: 736]
5.||Advertising on a budget -- Part 3: Frequency, frequency, frequency|
This is the third article of a three-part series. I'm illustrating the marketing challenges of PrescottWeddings.com, a small business.
If you don't remember anything else about marketing, remember this: Frequency is king.
The more often you can get your name in front ...
[Added: 12 Oct 2005 Hits: 378 Words: 639]
6.||3 Reasons Why You Better Know Your Customers...Or Else|
Which statement sums up how you define your customers?
1) I have a very specific customer in mind -- very specific and very narrow. I only want to sell to this specific customer, I'm not interested in attracting ...
[Added: 30 Sep 2005 Hits: 271 Words: 784]
7.||Advertising On A Budget - Part 2: Thinking Small|
This is the second article of a three-part series. I'm illustrating the marketing challenges of a small business, PrescottWeddings.com.
Our goal was to both build the PWC brand and drive traffic to the Web site. ...
[Added: 30 Sep 2005 Hits: 429 Words: 576]
8.||Advertising and Community Relations -- The Best of Both Worlds|
Have you ever noticed that in communities without big universities, high school sports take on an even bigger importance?
That's what it's like where I live.
But like everywhere else in the country, our high school sports are always looking for ways to make a few extra ...
[Added: 02 Sep 2005 Hits: 320 Words: 667]
9.||Advertising On A Budget -- Using Print To Drive Traffic Online|
I decided to try something a little different and illustrate the marketing challenges of a small business. I'm using one of my clients, PrescottWeddings.com.
PWC is an online resource guide for couples planning their weddings. Along with a ton of information for brides ...
[Added: 27 Aug 2005 Hits: 217 Words: 817]
10.||How to Use Community Relations to Grow Your Business|
Community relations is one of those marketing strategies that isn't talked about much, even though I venture to say practically everyone ends up doing it at one time or another. Basically, community relations is when you and your business become ...
[Added: 21 Jul 2005 Hits: 205 Words: 783]
11.||Are You Making These Press Release Mistakes?|
You've done it. Gotten that press release written. Now you're ready to send it out to your carefully chosen list of media contacts.
But before you hit that "send" button, take a moment and ...
[Added: 15 Jul 2005 Hits: 184 Words: 515]