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  Category: Articles » Articles by Author » Author: Michele Pariza Wacek
Results 1 - 11 of 11 [1 Pages]  
1.VAs - Your Secret Weapon
Probably the biggest problem with being a small business owner is right there in that phrase. Small. Small means few or no employees. Small means you end up doing most, if not all, business tasks yourself. Whether or not you're any good at them. But ...
[Added: 20 Jan 2006   Hits: 291   Words: 838]

2.What Marketing Can't Do For You
I thought I would clear up some misconceptions about marketing in this two-part series: What Marketing Can Do For You and What Marketing Can't Do For You. This issue is about what marketing can't do. While there's no question a solid marketing program can increase ...
[Added: 22 Dec 2005   Hits: 275   Words: 810]

3.How to Succeed as a Writer
As a professional copywriter, I'm often asked by aspiring copywriters what they need to do to succeed. Most of their questions center around writing ability. They want to know how to find out if they have the talent to succeed, or if there's a "test" they can ...
[Added: 16 Dec 2005   Hits: 335   Words: 760]

4.What Marketing Can Do For You
I thought I would clear up some misconceptions about marketing in this two-part series: What Marketing Can Do For You and What Marketing Can't Do For You. We'll start with the positive. Over the years, I've had dealings with some business owners who ...
[Added: 13 Oct 2005   Hits: 284   Words: 736]

5.Advertising on a budget -- Part 3: Frequency, frequency, frequency
This is the third article of a three-part series. I'm illustrating the marketing challenges of PrescottWeddings.com, a small business. If you don't remember anything else about marketing, remember this: Frequency is king. The more often you can get your name in ...
[Added: 12 Oct 2005   Hits: 378   Words: 639]

6.3 Reasons Why You Better Know Your Customers...Or Else
Which statement sums up how you define your customers? 1) I have a very specific customer in mind -- very specific and very narrow. I only want to sell to this specific customer, I'm not interested in attracting anyone else. Or ...
[Added: 30 Sep 2005   Hits: 271   Words: 784]

7.Advertising On A Budget - Part 2: Thinking Small
This is the second article of a three-part series. I'm illustrating the marketing challenges of a small business, PrescottWeddings.com. Our goal was to both build the PWC brand and drive traffic to the Web site. Advertising regularly was essential. Yet it was also ...
[Added: 30 Sep 2005   Hits: 428   Words: 576]

8.Advertising and Community Relations -- The Best of Both Worlds
Have you ever noticed that in communities without big universities, high school sports take on an even bigger importance? That's what it's like where I live. But like everywhere else in the country, our high school sports are always looking ...
[Added: 02 Sep 2005   Hits: 320   Words: 667]

9.Advertising On A Budget -- Using Print To Drive Traffic Online
I decided to try something a little different and illustrate the marketing challenges of a small business. I'm using one of my clients, PrescottWeddings.com. PWC is an online resource guide for couples planning their weddings. Along with a ton of information for ...
[Added: 27 Aug 2005   Hits: 217   Words: 817]

10.How to Use Community Relations to Grow Your Business
Community relations is one of those marketing strategies that isn't talked about much, even though I venture to say practically everyone ends up doing it at one time or another. Basically, community relations is when you and your business become involved in ...
[Added: 21 Jul 2005   Hits: 205   Words: 783]

11.Are You Making These Press Release Mistakes?
You've done it. Gotten that press release written. Now you're ready to send it out to your carefully chosen list of media contacts. But before you hit that "send" button, take a moment and ...
[Added: 15 Jul 2005   Hits: 184   Words: 515]