1.||Your Home Office--Big Fish, Small Pond|
Does the Internet have you feeling like a small fish in a big pond? Do you have a great product or service that's being lost within the information overload of the World Wide Web?
If so, don't forget your often most-fertile marketing territory--your own backyard! ...
[Added: 17 Nov 2004 Hits: 265 Words: 686]
2.||Create a Marketing Routine|
Without structure or routine built around your marketing efforts, you're likely to lose focus and get distracted--something that's far too easy for small business owners and the self-employed to do--and your marketing will fizzle.
One simple way to ...
[Added: 17 Nov 2004 Hits: 306 Words: 477]
3.||Four Marketing Musts|
One of your most important jobs as a solo professional or small business owner is to generate interest in and demand for your products or services. But if you're like many entrepreneurs, you discover finding ...
[Added: 17 Nov 2004 Hits: 272 Words: 589]
4.||Detangling the Web--Beware Spyware|
Did you know that most major Web sites--some of them popular and respected Web sites--download unwanted spyware on your computer when you visit?
At its most benign level, spyware is used by Web sites to track your browsing and purchasing ...
[Added: 17 Nov 2004 Hits: 278 Words: 530]
5.||My Path to Self-publishing|
Last year, I completed my first novel--a 180-page fictional account of one man's personal journey of discovery in which he contemplates the meaning of life and death. Writing this book was both a therapeutic exercise for me--allowing me to explore my own questions and thoughts on the ...
[Added: 17 Nov 2004 Hits: 336 Words: 955]
6.||Your Home Office--Lengthen That Commute!|
Are you self-employed and working at home? I am. And if you're like me, you wouldn't work anywhere else. The advantages to working at home are great--there's no commuting, you get to spend more time with family, you can tend to household chores when they arise, ...
[Added: 17 Nov 2004 Hits: 291 Words: 840]
7.||Your Home Office--Get a Room Already!|
So you're finally following your dreams. You're self-employed. You set your own hours. You pick your paychecks up at the mail box. No more long commutes for you. You even get to "wheel-and-deal" in the quiet and solitude of your own home office. You . . .
[Added: 17 Nov 2004 Hits: 334 Words: 866]
8.||Seven Low-cost, No-cost Marketing Ideas|
For marketing to be effective--especially for small businesses and professionals--it's something you need to be able to afford, time-wise and resource-wise. You might develop the most effective plan, but if you can't implement it because it's too costly, or because you don't have the time to commit ...
[Added: 17 Nov 2004 Hits: 257 Words: 605]
9.||Customer Service Tips for Small Businesses|
We hear it all the time about big companies, and most likely we have professed a few of the same sentiments ourselves: "They've gotten too big to care about individual customers," "Personalized service is a ...
[Added: 17 Nov 2004 Hits: 738 Words: 744]