1.||Your Home Office--Big Fish, Small Pond|
Does the Internet have you feeling like a small fish in a big pond? Do you have a great product or service that's being lost within the information overload of the World Wide Web?
If so, don't forget your often most-fertile marketing territory--your ...
[Added: 17 Nov 2004 Hits: 266 Words: 686]
2.||Create a Marketing Routine|
Without structure or routine built around your marketing efforts, you're likely to lose focus and get distracted--something that's far too easy for small business owners and the self-employed to do--and your marketing will fizzle.
One simple way to add structure to ...
[Added: 17 Nov 2004 Hits: 307 Words: 477]
3.||Four Marketing Musts|
One of your most important jobs as a solo professional or small business owner is to generate interest in and demand for your products or services. But if you're like many entrepreneurs, you discover finding time for marketing to be elusive. Much of what ...
[Added: 17 Nov 2004 Hits: 273 Words: 589]
4.||Detangling the Web--Beware Spyware|
Did you know that most major Web sites--some of them popular and respected Web sites--download unwanted spyware on your computer when you visit?
At its most benign level, spyware is used by Web sites to track your browsing and purchasing habits. Taken a step further, spyware ...
[Added: 17 Nov 2004 Hits: 278 Words: 530]
5.||My Path to Self-publishing|
Last year, I completed my first novel--a 180-page fictional account of one man's personal journey of discovery in which he contemplates the meaning of life and death. Writing this book was both a therapeutic exercise for me--allowing me to explore my own questions and thoughts on the subject ...
[Added: 17 Nov 2004 Hits: 336 Words: 955]
6.||Your Home Office--Lengthen That Commute!|
Are you self-employed and working at home? I am. And if you're like me, you wouldn't work anywhere else. The advantages to working at home are great--there's no commuting, you get to spend more time with family, you can tend to household chores when they arise, and the tax breaks ...
[Added: 17 Nov 2004 Hits: 292 Words: 840]
7.||Your Home Office--Get a Room Already!|
So you're finally following your dreams. You're self-employed. You set your own hours. You pick your paychecks up at the mail box. No more long commutes for you. You even get to "wheel-and-deal" in the ...
[Added: 17 Nov 2004 Hits: 334 Words: 866]
8.||Seven Low-cost, No-cost Marketing Ideas|
For marketing to be effective--especially for small businesses and professionals--it's something you need to be able to afford, time-wise and resource-wise. You might develop the most effective plan, but if you can't implement it because it's too costly, or because you don't have ...
[Added: 17 Nov 2004 Hits: 257 Words: 605]
9.||Customer Service Tips for Small Businesses|
We hear it all the time about big companies, and most likely we have professed a few of the same sentiments ourselves: "They've gotten too big to care about individual customers," "Personalized service is a thing of the past," and "If you get mad and go away, there ...
[Added: 17 Nov 2004 Hits: 739 Words: 744]
10.||My Two Cents--Did You Exercise Your Voting Muscle?|
Whether or not you are pleased with the results of the 2004 election, the season of high intensity politicking has mercifully come and gone . . . for now.
This election day, tens of ...
[Added: 17 Nov 2004 Hits: 318 Words: 672]