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Category: Articles » Articles by Author » Author: Mary Eule |
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Results 1 - 3 of 3 [1 Pages] |
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1. | Marketing Myth #1: Marketing is Just Another Word for Advertising
Copyright 2005 Mary Eule
This is perhaps the most common marketing myth and must be debunked right away if you have any hope of accomplishing your business goals.
A belief in this myth necessitates a view of marketing as a tactical function rather than ...
[Added: 12 Oct 2005 Hits: 448 Words: 474]
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2. | Seven Inexpensive, Not Cheap, Advertising Tactics
Copyright 2005 Mary Eule
Most small businesses have limited marketing communication, aka advertising, budgets making it even more crucial to research thoroughly; select the best medium(s) and target prospects carefully.
The following list contains seven suggestions for achieving "champagne" results on ...
[Added: 12 Oct 2005 Hits: 309 Words: 875]
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3. | Marketing: The Value of Your Own Experience
Copyright 2005 Mary Eule
Bill Gates, Founder of Microsoft "Your most unhappy customers are your greatest source of learning."
Years ago, when I was in graduate school, I enrolled in a course titled, "Services Marketing." Among other things, my professor required that we document three positive ...
[Added: 10 Oct 2005 Hits: 270 Words: 787]
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