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1. | When Giving A Free Sample Is Worse Than Political Anarchy
It seems like an obvious maneuver: give something away for free to draw more customers in. I see my favorite grocery store do it, and it works incredibly well- the store is mobbed, especially on Saturdays, when the samples ...
[Added: 04 May 2006 Hits: 56 Words: 912]
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2. | When To Raise Your Prices, Without Feeling Evil About It
There are many legitimate reasons to raise your prices. But, you need to think about more than just yourself here. That's right, raising your prices can actually be an unselfish act, done in deep service to your ...
[Added: 28 Apr 2006 Hits: 48 Words: 856]
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3. | The Healing Power of Marketing
I was waiting for the tapioca pudding. In the same way many of us wait for customers.
We were having a great conversation with some friends over dinner, but I have to admit, I was a little distracted, thinking about the tapioca pudding we were going to be having ...
[Added: 18 Apr 2006 Hits: 54 Words: 730]
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4. | What You Need To Do To Avoid Burning Money On Advertising
Advertising. Curse? Money hole? Or powerful venue?
It seems so obvious: where else, for a few hundred dollars, could you get in front of thousands of people? And it's true that many of them are ...
[Added: 06 Apr 2006 Hits: 91 Words: 843]
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5. | How to Keep Big Opportunities from Tearing Down Your Business
It's the dream come true: "I love what you do. I want you to do project X, so we can reach a 1,000,000 people (or build that retreat center, or, etc., etc.)"
Pretend for a ...
[Added: 28 Mar 2006 Hits: 42 Words: 992]
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6. | How Love Builds Momentum At $833 Per Person
One obvious thing you need in a business to build momentum is a list of interested people. Whether you are sending email, postcards, newsletters, CDs or balloon bouquets, having that group of interested people is who you want to be in touch with.
So, the obvious obsession of ...
[Added: 22 Mar 2006 Hits: 123 Words: 926]
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7. | When Following Up Hurts You And Your Customer
Your customer just enjoyed the heck out of your product or service. Now, it's a week later and you want to follow up- is it still working? Are they still getting value?
A Heart ...
[Added: 09 Mar 2006 Hits: 46 Words: 812]
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8. | Is Your Business Suffering From Post Traumatic Stress Disorder?
How in the heck do you run a business in the face of disaster? It seems heartless to focus on growing a business when an entire city has been flooded, and thousands have been killed in the blink of an eye.
It's only now, ...
[Added: 15 Sep 2005 Hits: 43 Words: 1132]
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9. | Profitability: How To Get From 'Just Enough' To 'Extra.'
During the last Heart of Money class someone was asking why scraping by is the norm, and it's so hard to come by having extra money.
It came up in the context of paying yourself first. I had told ...
[Added: 22 Jul 2005 Hits: 38 Words: 989]
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10. | How to Create 'Overnight Success' in Your Business
A person I admire has a very successful business. He's sharp, personable, funny, smart, and helpful. And, the products and services he provides are top-notch. He's sold thousands of them, and his business is operating ...
[Added: 01 Jul 2005 Hits: 43 Words: 960]
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11. | How To Be a Humble Equal and Make the Sale
I remember two sales conversations I had with prospects, both of them several years ago. One was "successful" and one was "unsuccessful," meaning one person hired me, and the other person didn't. But, ultimately both were unsuccessful. How can a sale be unsuccessful?
When you make a sale ...
[Added: 25 May 2005 Hits: 74 Words: 1037]
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