1.||When Giving A Free Sample Is Worse Than Political Anarchy|
It seems like an obvious maneuver: give something away for free to draw more customers in. I see my favorite grocery store do it, and it works incredibly well- the store is mobbed, especially on Saturdays, when the samples are outrageous.
[Added: 04 May 2006 Hits: 373 Words: 912]
2.||When To Raise Your Prices, Without Feeling Evil About It|
There are many legitimate reasons to raise your prices. But, you need to think about more than just yourself here. That's right, raising your prices can actually be an unselfish act, done in deep service to your customers. Your customers may be missing out on important ...
[Added: 28 Apr 2006 Hits: 391 Words: 856]
3.||The Healing Power of Marketing|
I was waiting for the tapioca pudding. In the same way many of us wait for customers.
We were having a great conversation with some friends over dinner, but I have to admit, I was a little distracted, thinking about the tapioca pudding we were going ...
[Added: 18 Apr 2006 Hits: 309 Words: 730]
4.||What You Need To Do To Avoid Burning Money On Advertising|
Advertising. Curse? Money hole? Or powerful venue?
It seems so obvious: where else, for a few hundred dollars, could you get in front of thousands of people? And it's true that many of them are really wanting what you're offering.
Unfortunately, the vast majority of ...
[Added: 06 Apr 2006 Hits: 363 Words: 843]
5.||How Love Builds Momentum At $833 Per Person|
One obvious thing you need in a business to build momentum is a list of interested people. Whether you are sending email, postcards, newsletters, CDs or balloon bouquets, having that group of interested people is who you want to be in touch with.
So, the obvious obsession ...
[Added: 22 Mar 2006 Hits: 652 Words: 926]
6.||When Following Up Hurts You And Your Customer|
Your customer just enjoyed the heck out of your product or service. Now, it's a week later and you want to follow up- is it still working? Are they still getting value?
A Heart of Money participant asked this question recently: ...
[Added: 09 Mar 2006 Hits: 390 Words: 812]
7.||Is Your Business Suffering From Post Traumatic Stress Disorder?|
How in the heck do you run a business in the face of disaster? It seems heartless to focus on growing a business when an entire city has been flooded, and thousands have been killed in the blink of an eye.
It's only ...
[Added: 15 Sep 2005 Hits: 292 Words: 1132]
8.||Profitability: How To Get From 'Just Enough' To 'Extra.'|
During the last Heart of Money class someone was asking why scraping by is the norm, and it's so hard to come by having extra money.
It came up in the context of paying yourself first. I had told ...
[Added: 22 Jul 2005 Hits: 278 Words: 989]
9.||How To Be a Humble Equal and Make the Sale|
I remember two sales conversations I had with prospects, both of them several years ago. One was "successful" and one was "unsuccessful," meaning one person hired me, and the other person didn't. But, ultimately both were unsuccessful. How can a sale be unsuccessful?
When you make a ...
[Added: 25 May 2005 Hits: 299 Words: 1037]