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Category: Articles » Articles by Author » Author: Mark Levit |
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Results 1 - 3 of 3 [1 Pages] |
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1. | Advertising that annoys: The real story.
Critics conclude that entertaining or “creative” commercials sell better than those that are bland. But liking the commercial may not really be that important in the scheme of things. It all depends on the needs and ...
[Added: 15 Jul 2005 Hits: 311 Words: 647]
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2. | Is CRM Technology Living Up To the Hype?
Over the last few years the buzz about CRM (Customer Relationship Management) has grown extensively. It seems that every Sales & Marketing executive is talking about it. A study conducted by Jupiter Media Metrix found that U.S. businesses spent more than $5.2 billion ...
[Added: 22 Jan 2005 Hits: 205 Words: 944]
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3. | Marketing Success Defined
How do you personally define success? High income? Substantial net worth? A fine home? Peer recognition?
On a personal basis, there are likely almost as many definitions of success as there are people in the world.
In marketing, though, there are just four measurable elements of success: ...
[Added: 21 Jan 2005 Hits: 181 Words: 494]
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