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1. | Business Names Do Matter, Norm Brodsky
In the November 2005 issue of Inc. magazine, Norm Brodsky wrote: "Your company's name plays little, if any, role in determining your success."
I agree completely that a company with a bad or mediocre name can reach success. However, here are ...
[Added: 13 Nov 2005 Hits: 391 Words: 528]
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2. | New Business Names: Naming With A Story
Sometimes a company name communicates a message on its own, and sometimes the story underlying the name adds depth and distinction to that message.
Isis Group International, for instance, uses the name of an Egyptian goddess in a word combination that comes across well ...
[Added: 08 Nov 2005 Hits: 289 Words: 348]
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3. | Naming Your Local Business
Pothole Pictures: Normally this name wouldn't create a positive image for a movie theater. But in Shelburne Falls, Massachusetts, where glacial potholes in the Deerfield River running through the village are a cherished part of the landscape, the name works well. ...
[Added: 27 Oct 2005 Hits: 267 Words: 428]
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4. | The Benefits Of Branding
Branding is the process of creating distinctive and durable perceptions in the minds of consumers. A brand is a persistent, unique business identity intertwined with associations of personality, quality, origin, liking and more. Here's why the effort to brand ...
[Added: 24 Oct 2005 Hits: 324 Words: 798]
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5. | Branding Cures Several Marketing Headaches
Are you trying to attract business with a no-name, no-differences-from-competitors company identity? Branding your company, when done well, not only helps you stand out in a field of similar choices, it also helps you avoid price-shoppers and deliver results to customers that inspire loyalty. Here's why.
Headache #1: ...
[Added: 10 Oct 2005 Hits: 301 Words: 859]
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6. | Exploit Your Brand To The Fullest
A brand goes beyond a company name and tagline. It is a complete personality or set of values, sometimes even a story line, along with repeated visual, auditory and behavioral elements. When you decide to invest in creating a brand, follow these guidelines to ensure that ...
[Added: 05 Oct 2005 Hits: 325 Words: 831]
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7. | Why Bother Building A Brand?
At a conference in Dallas not long ago, a graphic designer from Kentucky and I sat down at a table where people were exchanging business cards. I looked at his logo, and he studied the name on my card.
"I know ...
[Added: 01 Oct 2005 Hits: 397 Words: 608]
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8. | Business Naming Needs A Human Noodle
If you've been charged with coming up with a new company name or new product name and not given a budget, you might be tempted to use no-cost or low-cost name generators to brainstorm candidates for you. Here are links to three such programs:
http://www.iq0.com/startup.html
http://www.makewords.com (see the "advanced ...
[Added: 31 Aug 2005 Hits: 576 Words: 430]
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9. | Terrific Tag Lines Use Words To Tickle And Tantalize
Every year, the ceremony for the Webby Awards - the online equivalent to Oscars and Grammies - gets extensive publicity at least partly because of a quirky rule regarding acceptance speeches. Winners coming up to the podium ...
[Added: 23 Aug 2005 Hits: 239 Words: 391]
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10. | How To Avoid A Business Naming Disaster
An entrepreneur of my acquaintance, in a rush to get his new company up and running, launched his new online publishing venture with a press release and great industry fanfare. Not three days later, he received ...
[Added: 19 Aug 2005 Hits: 253 Words: 454]
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11. | Tips For Evocative, Distinctive Company Names
As the sponsor of a Name-This-Company Contest, I've been watching suggestions come in by the dozens every day. Unfortunately, the great majority of names submitted so far do not pass "go." A good company name is not only catchy and evocative, ...
[Added: 17 Aug 2005 Hits: 275 Words: 418]
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