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  Category: Articles » Articles by Author » Author: Mac McIntosh
Results 1 - 2 of 2 [1 Pages]  
1.Persona Based Marketing: Powerful B2B Marketing Tools For Connecting With Prospects & Customers
Meet Bill, he's the owner and CEO of a growing, mid-sized manufacturing company. Bill is in his early 40s, wears glasses and tries his best to squeeze in an early-morning workout whenever he can. He prefers to wear golf shirts and khakis, donning a suit only when he has to. ...
[Added: 25 Jun 2006   Hits: 326   Words: 1040]

2.Targeting Your B2B Lead Generation Efforts
When searching for prospects to buy your products or services, you want to find those companies who have a problem for which you have the solution. The methods you use in finding and contacting those companies will determine if your business-to-business lead generation efforts will be ...
[Added: 25 Jun 2006   Hits: 280   Words: 859]