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Category: Articles » Articles by Author » Author: Mac McIntosh |
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Results 1 - 2 of 2 [1 Pages] |
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1. | Persona Based Marketing: Powerful B2B Marketing Tools For Connecting With Prospects & Customers
Meet Bill, he's the owner and CEO of a growing, mid-sized manufacturing company. Bill is in his early 40s, wears glasses and tries his best to squeeze in an early-morning workout whenever he can. He prefers ...
[Added: 25 Jun 2006 Hits: 327 Words: 1040]
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2. | Targeting Your B2B Lead Generation Efforts
When searching for prospects to buy your products or services, you want to find those companies who have a problem for which you have the solution. The methods you use in finding and contacting those companies will determine if your business-to-business lead generation efforts will be a ...
[Added: 25 Jun 2006 Hits: 281 Words: 859]
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