B2B Sales Lead Generation Investment: Match Your Demand Generation Programs To Your Sales Needs Billions of dollars from business-to-business marketing budgets are spent each year on sales lead generation. Billions more dollars are spent to fulfill and follow up on marketing responses, and to determine which sales leads are qualified and ready for sales attention. Unfortunately, much of this investment in B2B sales ...
[Added: 08 Apr 2006 Hits: 298 Words: 344]
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Qualified Lead Generation: 4 Steps to Qualifiying Your B2B Marketing Generated Sales Leads You know what qualified sales leads are, but if you asked your sales account managers and corporate executives, would they have the same definition of a qualified lead? Probably not.
If qualified lead generation in a business-to-business marketing-for-leads program is to succeed, marketing, sales and corporate management must ...
[Added: 06 Apr 2006 Hits: 249 Words: 837]
