The Expert Advantage: Why It Pays to Establish Yourself as an Expert Copyright 2005 UpLevel Strategies
Have you ever felt a jolt of envy to see a competitor – or even a friend – grinning up at you from a newspaper or trade publication?
It kills you, doesn't it?
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[Added: 17 Nov 2005 Hits: 239 Words: 2070]
What are the benefits of blogging for small business? Copyright 2005 UpLevel Strategies
Blogging has become quite popular for small businesses as of late. I have noticed on PR Leads that there are several story requests for experts to talk about the benefits of blogging ...
[Added: 21 Oct 2005 Hits: 321 Words: 482]
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You Never Have a Second Chance to Make a First Impression: Position Your Company Wisely Copyright 2005 UpLevel Strategies
One of the most profound statements made on the subject of positioning comes from Louis Carroll's, Alice In Wonderland. When Alice asks the Cheshire Cat which path to take, he responds, "If you don't care where you're going, it doesn't make ...
[Added: 13 Oct 2005 Hits: 261 Words: 422]
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How To Research Your Target Market in 5 Easy Steps Copyright 2005 UpLevel Strategies
Why do so many new products and service companies fail? Usually for many reasons. Companies often are so enamored of their new product ideas that they fail to do their research, or they ignore what the research tells them. It is important in ...
[Added: 06 Oct 2005 Hits: 274 Words: 402]