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1. | Writing To Overpower Your Competition
by Karon Thackston © 2005
http://www.learn-copywriting.com
"We don't have any competition. We're a truly a one-of-a-kind company." I've heard that line from clients for years. I wish it were true, but it's simply not. In fact, it wouldn't matter if you held a monopoly ...
[Added: 18 Mar 2005 Hits: 141 Words: 917]
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2. | Five Sections of Your Copy Guaranteed To Get Read
© 2005
http://www.copywritingcourse.com
Only about 20% of your copy is going to get read. The rest will simply be scanned. I'm sure you've heard the statistic before. It's nothing new. While it might sound frightening or ...
[Added: 01 Mar 2005 Hits: 116 Words: 714]
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3. | Increasing Conversions Through Action-Oriented Copywriting
by Karon Thackston © 2005
http://www.copywritingcourse.com
I do site reviews. Needless to say, I see a lot of Web copy. One thing that always befuddles me is the lack of focus many site pages have. It's as if the writer assumes the site visitor will read the copy ...
[Added: 10 Feb 2005 Hits: 129 Words: 559]
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4. | SEO Copywriting Makeover: Good Rankings but No Sales Part 2 of 2
SEO Copywriting Makeover: Good Rankings but No Sales
Part 2 of 2
by Karon Thackston © 2004-2005
http://www.copywritingcourse.com
In Part 1 of this article series, we looked at a local home security site that had fairly good rankings but whose ...
[Added: 22 Jan 2005 Hits: 133 Words: 653]
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5. | SEO Copywriting Makeover: Good Rankings but No Sales Part 1 of 2
by Karon Thackston © 2004-2005
http://www.copywritingcourse.com
It's been a myth for as long as the Internet has been in existence. Get good rankings and your site will be successful. I hate to be the bearer of bad news, but that has ...
[Added: 22 Jan 2005 Hits: 106 Words: 686]
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6. | “Super Verbs” Really Move Your Copy
By Karon Thackston © 2004
http://www.learn-copywriting.com
Run or hustle? Eat or devour? Move or scurry? You can boost the power of your copy by boosting the quality of verbs you use. Verbs show action, and the way you describe that action can have a ...
[Added: 09 Dec 2004 Hits: 116 Words: 568]
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7. | Does Your Copy Look
by Karon Thackston © 2004
http://www.copywritingcourse.com/keyword
From the early days of search engine optimization, keywords and content have always been vital to achieving your goals. Starting back in the days when we used to shove every slightly relevant keyword ...
[Added: 21 Nov 2004 Hits: 83 Words: 783]
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8. | How To Write Little Tiny AdWords Ads That Bring Giant-Sized Profits
by Karon Thackston © 2004
http://www.copywritingcourse.com
It seems to be a phenomenon. You try Google AdWords Select, your ad gets “disapproved” by the powers that be at Google, you count your losses and give up. It doesn't ...
[Added: 11 Nov 2004 Hits: 126 Words: 812]
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9. | Progressive Headlines Guide Customers To
by Karon Thackston © 2004
http://www.learn-copywriting.com
Headlines are, without a doubt, one of the most important elements in copywriting. As has been said countless times before, if you don't get your readers' attention with the headline, the ...
[Added: 27 Sep 2004 Hits: 66 Words: 555]
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10. | Are Keywords Destroying Your Copy Flow?
by Karon Thackston © 2004, All Rights Reserved
http://www.copywritingcourse.com/keyword
With all the shuffling that's been seen in the search engine world within the last year, the issue of obvious optimizing has become a hot button. The current ...
[Added: 09 Sep 2004 Hits: 64 Words: 587]
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