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  Category: Articles » Articles by Author » Author: Karon Thackston
Results 1 - 10 of 10 [1 Pages]  
1.Writing To Overpower Your Competition
by Karon Thackston 2005 "We don't have any competition. We're a truly a one-of-a-kind company." I've heard that line from clients for years. I wish it were true, but it's simply not. In fact, it wouldn't matter if you held a monopoly on your ...
[Added: 18 Mar 2005   Hits: 671   Words: 917]

2.Five Sections of Your Copy Guaranteed To Get Read
2005 Only about 20% of your copy is going to get read. The rest will simply be scanned. I'm sure you've heard the statistic before. It's nothing new. While it might sound frightening or frustrating, it's a fact of copywriting life. So what do you do ...
[Added: 01 Mar 2005   Hits: 716   Words: 714]

3.Increasing Conversions Through Action-Oriented Copywriting
by Karon Thackston 2005 I do site reviews. Needless to say, I see a lot of Web copy. One thing that always befuddles me is the lack of focus many site pages have. It's as if the writer ...
[Added: 10 Feb 2005   Hits: 666   Words: 559]

4.SEO Copywriting Makeover: Good Rankings but No Sales Part 2 of 2
SEO Copywriting Makeover: Good Rankings but No Sales Part 2 of 2 by Karon Thackston 2004-2005 In Part 1 of this article series, we looked at a local home security site that had fairly good rankings but whose conversion rate was ...
[Added: 22 Jan 2005   Hits: 661   Words: 653]

5.SEO Copywriting Makeover: Good Rankings but No Sales Part 1 of 2
by Karon Thackston 2004-2005 It's been a myth for as long as the Internet has been in existence. Get good rankings and your site will be successful. I hate to be the bearer of bad news, but that has never ...
[Added: 22 Jan 2005   Hits: 403   Words: 686]

6.“Super Verbs” Really Move Your Copy
By Karon Thackston 2004 Run or hustle? Eat or devour? Move or scurry? You can boost the power of your copy by boosting the quality of verbs you use. Verbs show action, and the way you describe that action can have a ...
[Added: 09 Dec 2004   Hits: 415   Words: 568]

7.Does Your Copy Look
by Karon Thackston 2004 From the early days of search engine optimization, keywords and content have always been vital to achieving your goals. Starting back in the days when we used to shove every slightly relevant keyword into our Meta tags, it has ...
[Added: 21 Nov 2004   Hits: 329   Words: 783]

8.How To Write Little Tiny AdWords Ads That Bring Giant-Sized Profits
by Karon Thackston 2004 It seems to be a phenomenon. You try Google AdWords Select, your ad gets “disapproved” by the powers that be at Google, you count your losses and give up. It doesn't ...
[Added: 11 Nov 2004   Hits: 393   Words: 812]

9.Progressive Headlines Guide Customers To
by Karon Thackston © 2004 Headlines are, without a doubt, one of the most important elements in copywriting. As has been said countless times before, if you don't get your readers' attention with the headline, the chance of them reading your copy is virtually none. But headlines (and sub-headlines) ...
[Added: 27 Sep 2004   Hits: 265   Words: 555]

10.Are Keywords Destroying Your Copy Flow?
by Karon Thackston © 2004, All Rights Reserved With all the shuffling that's been seen in the search engine world within the last year, the issue of obvious optimizing has become a hot button. The current line ...
[Added: 09 Sep 2004   Hits: 289   Words: 587]