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Category: Articles » Articles by Author » Author: Karen Post |
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Results 1 - 3 of 3 [1 Pages] |
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1. | Does Your Brand Need to be Born Again?
Some brands are timeless: Tiffany's, Ivory Soap, even Coca-Cola. They're classic icons in our minds. They've stood the test of time. We know what they are and what they stand for. Their brand story is clear and consistent in any day ...
[Added: 20 Jan 2006 Hits: 415 Words: 898]
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2. | Want to Land Your Brand? Deliver a Great Experience.
How does Starbucks get away with charging $3.50 for a cup of coffee when there's plenty of good coffee for a lot less all over town? Yes, their product is good, but the driver in their brand success is about ...
[Added: 13 Jan 2006 Hits: 254 Words: 758]
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3. | Brand Naming --- Art, Skill, and Luck!
A great name is like extra octane in a brand. A bad, boring or sound-alike name won't necessarily kill a brands chances for success. In most cases however, it dramatically dilutes the brand equity and potency.
Do You Have A Name That ...
[Added: 04 Jan 2006 Hits: 526 Words: 1313]
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