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1. | Does Your Marketing Plan Need Changing?
Change is good, right? Not always. But when is it bad? Is it a question of good or bad? Sounds philosophical. Maybe it is.
Philosophize on this…why would one take something that is going good ...
[Added: 27 Aug 2005 Hits: 218 Words: 695]
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2. | What The Heck Is A Campaign And Why Do I Need To Do One?
Many people ask me, "What is a postcard campaign, exactly?" "And why do I need one?" As I have been educating my clients one on one for years now, I suddenly had the bright idea that I needed to explain this for more ...
[Added: 11 Aug 2005 Hits: 267 Words: 2057]
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3. | The Importance Of A Marketing Plan
There aren’t many things in life that you would get into with out a plan. Marketing is no different. Your overall marketing plan should cover about a six month period, and should be made up ...
[Added: 11 Aug 2005 Hits: 242 Words: 775]
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4. | There's More To Marketing ROI (Return On Investment) Than Meets The Eye
All too often people look at marketing ROI in terms of response rate: in other words, "I sent out 10,000 pieces of direct mail and only got 39 responses which is terrible." This is wrong ...
[Added: 11 Aug 2005 Hits: 199 Words: 541]
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5. | Stay In Touch With Leads And Get More Closes
How many leads have come into your business since the beginning of time that never closed? That is a salient question. Who knows how many, but I bet there are a lot.
Whether a small company or ...
[Added: 11 Aug 2005 Hits: 229 Words: 1535]
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6. | Starting Small Business Promotional Campaigns
So you’re starting a small business. You figured out what you wanted to sell or do and went out and got it all set up, had your DBA framed and on the wall and now all you need is for someone to buy your product or use your service. Right? ...
[Added: 27 Jul 2005 Hits: 219 Words: 865]
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7. | Specialized Mailing Lists Make All The Difference
If there is one thing I can’t say enough it is that the most important part of your mailing campaign is your mailing list. It is vital that you put the right amount of energy ...
[Added: 27 Jul 2005 Hits: 220 Words: 621]
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8. | Rules Of Thumb For Marketing To Your Past Customers
Keeping in touch can dramatically increase business, when done properly.
It’s a fact that your customers are your best leads. This means that the most likely people to purchase your products and/or services are the ones who have paid for them before. It’s also a fact that ...
[Added: 27 Jul 2005 Hits: 192 Words: 545]
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9. | Rising Postal Rates? Don't Cut Down The Direct Mail
The United States Post Office in the past had some trouble with its finances and their solution was to raise the postal rates. Whether or not you agree with this approach to trying to stay in business, like the weather and government in ...
[Added: 27 Jul 2005 Hits: 183 Words: 347]
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10. | Raise Your Income!
How often do you sit around and wonder how to make more money and get more people to buy more from your company? It’s one of the most basic problems every company faces.
The ...
[Added: 27 Jul 2005 Hits: 195 Words: 602]
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11. | Marketing Hat For Graphic Designers Or Wannabe's
Many people think that the quality of any graphic design is determined by how aesthetically pleasing it is: Although making the card look good is important, this couldn't be further from the truth. The only true measure of any ...
[Added: 19 Jul 2005 Hits: 172 Words: 1521]
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12. | Postcard Marketing Done Right
Say it with a post card. A well designed, colorful, high impact postcard in the mail box of your prospect is your best ticket to a new customer. For your existing customer, a marketing campaign which includes frequent post cards is the perfect start to new ...
[Added: 19 Jul 2005 Hits: 180 Words: 407]
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13. | Marry Your Marketing Plan
Make a vow to keep up your marketing schedule in good times and not so good times.
I have said it time and time again that marketing, no matter what type you choose, is a building ...
[Added: 19 Jul 2005 Hits: 173 Words: 487]
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14. | Marketing - Like A Game Of Chess
Have you started thinking about your Valentines Day Promotion yet?
It may sound like a strange question on the day before Thanksgiving but it really isn’t. When scheduling your promotions it is like a ...
[Added: 12 Jul 2005 Hits: 172 Words: 429]
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15. | Make Your Mailing A Home Run, Not A Strike Out!
You can use great design and copy to get a better response.
When you send a mailing to your customers or prospective customers you are counting on making considerably more money in new business than you spend on the mailing, right? It ...
[Added: 12 Jul 2005 Hits: 166 Words: 375]
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16. | Increase New Customer Traffic To Your Business
One person tells another, who tells another, who tells another and so on. You get the idea. Let’s see how to make that an actuality.
You have a great company and you provide the highest level of customer service. But as the old ...
[Added: 12 Jul 2005 Hits: 167 Words: 554]
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17. | Good Marketing Pays For Itself
Most companies ask themselves this question: "How much will this advertising cost us?" when they should actually be asking themselves this: "How much will it cost not to do this advertising?"
If your company ...
[Added: 12 Jul 2005 Hits: 157 Words: 431]
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18. | Direct Mail - Don't Assume, Just Test And Track
Where to Start:
Most novice marketers have definite fixed ideas about direct mail that are way off base - most often in the area of what to spend and how much to do. You should determine what you are able to spend for your ...
[Added: 06 Jul 2005 Hits: 166 Words: 779]
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19. | Direct Mail Marketing Done Correctly, Cannot Fail
So how do you do it?
Direct mail marketing. When it comes to marketing your product or services there are two basic challenges:
1. How do you obtain new customers or clients?
2. How do you get your existing ...
[Added: 06 Jul 2005 Hits: 161 Words: 442]
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20. | Effective List Management Can Save You Big
Let’s talk about how to keep your postage costs down.
So far you have been following my advice and mailing to the same list more than once. At some point you find lists that will produce returns continually, but you notice that you are receiving ...
[Added: 06 Jul 2005 Hits: 167 Words: 515]
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21. | Find The Goldmine Within Your Business
Doing a current customer breakdown can help you find the goldmine within your business by determining who you should be targeting in your marketing efforts in the future. There is a goldmine right there and you may or may not see ...
[Added: 06 Jul 2005 Hits: 165 Words: 640]
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22. | Comprehensive Marketing Details Not Found In Beginner Books
If this is the first marketing article you are reading, go find some other more basic articles that I have written and then come back. This data is for the intermediate to advanced marketers.
I want ...
[Added: 23 Jun 2005 Hits: 170 Words: 1229]
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23. | Business Marketing Strategy
What is it and who needs one?
The term business marketing strategy might sound like it is esoteric or stratospheric, so let’s take the mystery out of it so you can devise and implement your own business ...
[Added: 22 Jun 2005 Hits: 161 Words: 1131]
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24. | Business Goal Setting And Then Following Through
Your business can't go according to plan if you have no plan.
What do you want to achieve this year? More new customers per week? Higher average order amounts? Better customer service ratings? No ...
[Added: 18 Jun 2005 Hits: 176 Words: 859]
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25. | Basic Marketing Dope
Sometimes the simplest data is the best. Marketing is not complex if you know the basics – that’s true with anything by the way. Here are some tools that are brilliantly simple and with them you really won’t have to sweat the small stuff.
Hot Dope #1) The ...
[Added: 17 Jun 2005 Hits: 168 Words: 584]
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26. | An Internet Marketing Strategy That Works
These days an internet marketing strategy plays a vital part of small business marketing strategies (or any size business marketing strategies for that matter). Web site marketing is an important part of just about any business, small ...
[Added: 16 Jun 2005 Hits: 238 Words: 670]
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27. | 6 Things I Know About Postcards That You Don't
In my plethora of experience tucked away between these ears, I have managed to cull out for you what I consider the “best of the best” – in other words, I took the most proven details about postcards that ...
[Added: 14 Jun 2005 Hits: 178 Words: 1104]
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28. | 2 Step Marketing
Do it Right.
I receive postcards all the time. The other day I received a postcard trying to sell me a copy machine. It had tiny, tiny lettering slathered all over the front and a large portion of the back of the card.
It was extremely hard ...
[Added: 09 Jun 2005 Hits: 174 Words: 696]
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