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1. | Your Next Yellow Page Ad Could Have Competitors Weeping!
You want your new Yellow Page ad to reach out and grab as many eyeballs as possible. You want to magically draw prospects into the meaty content of your ad in order to persuade them that YOU offer the ...
[Added: 03 Oct 2006 Hits: 360 Words: 515]
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2. | Yellow Pages Advertising: Will Funny Make You Money?
How many times has a humorous radio or TV ad caused you to actually buy the advertised product? While some of the most successful ads have used humor – Wendy's "Where's the beef?" ads for example - far too many "funny" ...
[Added: 29 Sep 2006 Hits: 503 Words: 555]
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3. | Yellow Page Ad Design Problems? Then Why On Earth Should You Rely On A Salesman?
When it comes to successful Yellow Pages advertising, there are sales and marketing theories galore. Witness the recent explosion of Yellow Page consultants hawking CD's, tapes, manuals, seminars, textbooks ... you name it! My God, you'd think we're in the midst of a Yellow Pages advertising renaissance!
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[Added: 29 Sep 2006 Hits: 364 Words: 643]
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4. | Yellow Pages Advertising: Are You Wasting Ad Dollars?
I could probably say this more tactfully, but here's the truth:
If you're spending thousands of dollars for space to be seen and heard, and then run a Yellow Page ad that fails to grab your prospect's ...
[Added: 29 Sep 2006 Hits: 418 Words: 568]
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5. | Yellow Pages Advertising in a Digital Age?
Do customers still use PRINT Yellow Page directories, or has everything gone digital? Well, physicians, auto repair shops, attorneys, dentists, plumbers, insurance agencies, veterinarians and florists... Just these 8 (out of 300) categories alone were referenced nearly 3 BILLION times in 2005. ...
[Added: 09 Sep 2006 Hits: 464 Words: 567]
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6. | Yellow Pages Advertising Design: Must You Use That Gargantuan Phone Number?
Have you ever noticed that a lot of Yellow Page advertisers like to display gigantic telephone numbers in their Yellow Page ads? Do you happen to be one of them? After 3 decades of designing print ads, I'm ...
[Added: 01 Aug 2006 Hits: 283 Words: 413]
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7. | Yellow Page Ad Design: Does Adding Color Make Sense For You?
You know Yellow Page advertising isn't cheap. But you probably also know that a high-performing Yellow Page ad can pay for itself ten times over. One easy way to both economize and maximize your return on ...
[Added: 14 Jul 2006 Hits: 334 Words: 565]
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8. | Effective Yellow Pages Ad Design - 8 Steps to Guarantee Your Success
If your phone stopped ringing, would your business be in trouble? That's my usual answer to business owners who ask me if "dishing out money to the Yellow Pages every month" is still a wise investment. If customers don't normally think of your service or product until ...
[Added: 08 Jul 2006 Hits: 576 Words: 1181]
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9. | Yellow Page Ad Design Blunders - The 8 Deadly Sins You MUST Avoid!
Ok, you realize that print Yellow Page advertising is STILL a very powerful way to reach your local prospects. You've also learned that you can't rely on the publishers' overworked Yellow Page ad designers. Those poor ...
[Added: 08 Jul 2006 Hits: 395 Words: 1684]
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10. | Knockout Yellow Page Ad Design That'll Knock Your Competitors Out Cold!
"My Yellow Page ad just isn't bringing in the calls I need!" I've worked with Yellow Pages advertising (in one form or another) for 30 years and of all the complaints I've heard about this unique medium, this is by far the curse ...
[Added: 08 Jul 2006 Hits: 321 Words: 1263]
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11. | Yellow Pages Advertising Design: Choose Your Expert With Eyes Wide Open!
Even with today's technology, it's nearly impossible to construct a persuasive, phone-ringing Yellow Pages advertisement in under 30 minutes. Where did I get thirty minutes from? In 1975, my first gig was designing Yellow Page ads for a large national ...
[Added: 06 Jul 2006 Hits: 373 Words: 782]
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