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Category: Articles » Articles by Author » Author: Harry Hoover |
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Results 1 - 2 of 2 [1 Pages] |
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1. | Be Patient? Nah, Let's Kill Something
There's the old joke about the two buzzards sitting in a tree overlooking a highway. One responds to the other, "Be patient? I'm hungry. Let's kill something." Just like that
buzzard, it is not in the nature of most marketers to be patient ...
[Added: 01 Dec 2004 Hits: 201 Words: 565]
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2. | Advertising Is Dead. Long Live PR.
Although I still believe there is a place for advertising as a brand maintenance or brand affirmation tool, I am convinced that to build a brand today, you need PR. At one time advertising did build brands. No longer.
I've been re-reading The ...
[Added: 01 Dec 2004 Hits: 224 Words: 384]
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