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  Category: Articles » Articles by Author » Author: Gerard Brandon
Results 1 - 2 of 2 [1 Pages]  
1.Chinese Don't Buy Gimmicks
When you are considering any investment by your company into the Chinese market the following considerations are worth considering. The consumer tends to seriously browse as this is seen as a treat and not a chore. Most households find new products more interesting than ...
[Added: 06 Apr 2006   Hits: 306   Words: 947]

2.How To Create A Global Retail Brand On A Shoe String!
From Fanfare to Flop can be a very short time in Brand and Product launches. History shows that as many as 9 out of every 10 product launches end up as financial failures. Major corporations such as Proctor & Gamble had ...
[Added: 04 Apr 2006   Hits: 367   Words: 791]