| |
|
1. | Learn to write ad copy
You've always wanted to learn ad copywriting, to make big money writing ads, radio and TV spots. Here are a few closely guarded secrets to successful ad copy. What to say and what to avoid. In short, how to craft a compelling ad that sells.
It's hard and ...
[Added: 02 Aug 2006 Hits: 216 Words: 702]
| |
|
2. | Comic-Con…it's not just about comic books
It's the ultimate. The extreme. The biggest event in the world if you're a sci-fi fantasy enthusiast, comic or video artist! It's the one and only Comic-Con in San Diego.
From July 20th through the 24th, over 100,000 ...
[Added: 20 Jul 2006 Hits: 116 Words: 567]
| |
|
3. | 9 secrets Mark Twain taught me about advertising
"Many a small thing has been made large by the right kind of advertising."
Advertising is life made to look larger than life, through images and words that promise a wish fulfilled, a dream come true, a problem ...
[Added: 09 Mar 2006 Hits: 174 Words: 1474]
| |
|
4. | Meet Helen…your new online teacher
Stanley Kubrik's HAL 9000 may have been smart enough to run the spaceship Discovery, but HAL lacked one thing today's computers may soon have—a face. Computers, long plagued by the impersonality of a box with speakers ...
[Added: 20 Feb 2006 Hits: 163 Words: 560]
| |
|
5. | When seconds count…what you should know about strokes
On average, a stroke takes the life of a loved one every three minutes, with seniors most vulnerable. The average age for a stroke is about 72 and many things that cause a stroke come with aging, such as hypertension or years of diabetes or smoking. Stroke ...
[Added: 14 Feb 2006 Hits: 60 Words: 444]
| |
|
6. | Overweight and Overlooked
Americans by the millions are going on diets, running, stepping and crunching to work off those excess pounds. Unfortunately, there are many young to middle-aged adults whose health is being jeopardized by morbid obesity—people who are at least 100 ...
[Added: 14 Feb 2006 Hits: 61 Words: 722]
| |
|
7. | It's Not Funny Unless it Sells
We've all encountered humor in advertising. TV ads showing smart dogs fetching their owners a beer. Radio spots with aliens purifying our drinking water. Print ads with famous people wearing milk mustaches. Many use dry wit. Others ...
[Added: 30 Jan 2006 Hits: 64 Words: 707]
| |
|
8. | What's in a Name?
Product naming is a key aspect of branding. The name you ultimately choose will reflect who you are, your company's personality and vision. But more importantly, it must unforgettably embody the promise of your product's main benefit to ...
[Added: 29 Jan 2006 Hits: 82 Words: 805]
| |
|
9. | Closing in on Effective Advertising
Get out all the ads you ran last year. Go ahead. Tear them out of your magazines or newspapers (if you're lucky enough to have proof sheets, so much the better). Tear out your competitor's ads too—as ...
[Added: 17 Jan 2006 Hits: 169 Words: 1069]
| |
|
10. | Sales Letters that Sell!
The average consumer is inundated with sales pitches. So if you're selling a product or service to today's ad weary consumer, if you want your sales letters to get results, you'll need a step-by-step plan that breaks down the barriers to buying. A plan that ...
[Added: 10 Jan 2006 Hits: 184 Words: 1980]
| |
|
11. | 12 Sales-Boosting Strategies
The competition is fierce and ad budgets are tighter than ever. If you're looking to boost profits and gain market share, there are some things you can do to gain a bigger piece of the pie.
Give your ...
[Added: 28 Dec 2005 Hits: 83 Words: 655]
| |
|
12. | 9 Tips for Better Copywriting
We all learned how to write in school, but in advertising, there are some simple techniques that experienced writers use to convey messages with greater impact and brevity. Without being too tutorial, you'll find these 9 tips quite handy when writing your next sales letter, brochure ...
[Added: 28 Dec 2005 Hits: 175 Words: 716]
| |
| |
