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Category: Articles » Articles by Author » Author: C.J. Hayden |
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Results 1 - 5 of 5 [1 Pages] |
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1. | Selling to the Bottom Line
"Every person who has ever started a business, I imagine, thought he had a good idea. It's the smart person, and the rare person, who tries to find out the most important thing: do other people think it's a good idea?"
-- Bernard ...
[Added: 13 Sep 2006 Hits: 218 Words: 1170]
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2. | Being Unique is a Good Thing... Isn't It?
New entrepreneurs frequently hear the advice to "be unique" in their marketing. The basic idea is a valuable one -- to get attention in a crowded marketplace, you must stand out in some way. Distinguishing your product or service from the competition can make your marketing more effective. Crafting a ...
[Added: 30 Aug 2006 Hits: 385 Words: 943]
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3. | To Attract Attention, You have to Show Off
Recently, a client of mine complained, "I'm really good at what I do. I shouldn't have to market myself." In fact, he is quite good at his profession, but the problem is that not enough prospective clients know about him. Like many professionals, he is reluctant ...
[Added: 23 Feb 2006 Hits: 278 Words: 772]
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4. | Making Time for Marketing
"I don't have time to market." It's a common complaint from self-employed professionals. When you are the only one who can serve the clients, manage the business, and perform all the sales and marketing functions, time becomes the most precious commodity you have. ...
[Added: 30 Jan 2006 Hits: 249 Words: 751]
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5. | Have You Created an Impossible Business?
It's easy to think that any business can be successful if you work hard enough, but there are many situations where this just isn't so. Consultants, coaches, and other service professionals often start a business believing that all they need to ...
[Added: 19 Dec 2005 Hits: 271 Words: 861]
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