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Category: Articles » Articles by Author » Author: Bobette Kyle |
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1. | Profitable Marketing Programs (Part 1) Deciding whether a particular marketing program is profitable to your business is often more subjective than the accountants would have you believe. You should not only consider the direct revenue and costs associated with a marketing program, but you should also think about the long-term impact on your ...
[Added: 17 Jun 2005 Hits: 149 Words: 755]
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