| |
|
351. | Should You Advertise on TV? by BIG Mike McDaniel
When people discover my background in advertising,
the questions flow. One of the most frequent
questions is "Should I advertise on TV?"
I can't answer that questions until I ask a
number of questions first.
Do ...
[Added: 05 Mar 2005 Hits: 124 Words: 287]
| |
|
352. | Take Your Radio Ads to the Next Level by BIG Mike McDaniel
Most small businesses do not have a high powered
advertising agency to produce award-winning radio
commercials for them. Most award-winning radio
commercials win for the wrong reasons anyway.
Radio commercials should sell the benefits (not
features)of your business/product and should ...
[Added: 05 Mar 2005 Hits: 126 Words: 835]
| |
|
353. | What Does Your Business Address Say? by BIG Mike McDaniel
If you are operating a business from your home and
your post office address clearly indicates a home
address, you may want to re-think your marketing
strategy.
A Rural Route 2 address can plainly say your
business might be in a bedroom at home, or worse,
in the barn. ...
[Added: 05 Mar 2005 Hits: 175 Words: 493]
| |
|
354. | Hit Them with Benefits by BIG Mike McDaniel
It makes no difference what media you use to
advertise, the rules are the same. Benefits,
benefits, benefits.
Advertise benefits and your advertising will be a
success. Take a poll, they don't care about car
dealers, banks or tire stores. All they care ...
[Added: 05 Mar 2005 Hits: 133 Words: 385]
| |
|
355. | Books, Bibles and Fast-Talkers by BIG Mike McDaniel
Every community has 'em. Fast talkers who roll
into town with a clever idea to sell to people in
business.
Many times the ideas are clever and cute but you
should weigh the ups and downs of ...
[Added: 05 Mar 2005 Hits: 131 Words: 449]
| |
|
356. | Ads Don't Sell, People Do !! by BIG Mike McDaniel
Advertising is not a substitute for good sales
technique and superb customer service. Inserting
an ad in a handy newspaper to call attention to a
line of goods will not sell those goods unless you
can back it up with ...
[Added: 05 Mar 2005 Hits: 114 Words: 474]
| |
|
357. | The SKINNY on Billboards by BIG Mike McDaniel
Several years back the billboard people put a big
picture of "Sharlene Wells, Miss America" on
billboards all over town. She was everywhere. The
clever use of the girl had two purposes; the first
was to cover up all the unsold boards. The second
was to show the effectiveness ...
[Added: 05 Mar 2005 Hits: 182 Words: 1262]
| |
|
358. | The SKINNY on Newspapers by BIG Mike McDaniel
Using the paper is considered gospel by many
people in business. Use it wisely and it can be a
good tool.
Remember, newspapers are passive, non intrusive
media. They tend to reach only buyers who are
looking for the ...
[Added: 05 Mar 2005 Hits: 129 Words: 648]
| |
|
359. | Design Your Own Newspaper Ads by BIG Mike McDaniel
Many people in business lay-out (design) their own
ads. That old adage "If It Is To Be It Is Up To
Me" prevails. Do it yourself and you may get what
you want. Many newspaper salespeople are poor at
conveying customer wants to the design department,
...
[Added: 05 Mar 2005 Hits: 187 Words: 586]
| |
|
360. | What the Newspaper Ad Person Won't Tell You by BIG Mike McDaniel
Newspapers are considered the PRIMARY advertising
medium by 99.4% of all retailers. Newspapers have
been there in every step of the typical store
owner's life from the very beginning. Newspapers
covered his birth, his high school graduation, his
engagement, his marriage, the death of ...
[Added: 05 Mar 2005 Hits: 131 Words: 518]
| |
|
361. | Name the Top Cable Network by BIG Mike McDaniel
When Cable began as Community Antenna Television
in 1948, all it did was collect over the air TV
signals and send them down a cable.
When Cable networks began, so did Cable
advertising. The fledgling new networks sold (or
gave away) ads in their ...
[Added: 05 Mar 2005 Hits: 121 Words: 352]
| |
|
362. | Cable Ads 5 Bucks! by BIG Mike McDaniel
Cable has grown from 13 houses connected together
in 1948 to coverage of nearly 70% of all
households in the U.S. With dozens, even hundreds
of channels, Cable is now a major player for local
advertising ...
[Added: 05 Mar 2005 Hits: 137 Words: 1040]
| |
|
363. | 10 Nifty Tips for Better Business Cards by BIG Mike McDaniel
Not having a business card is as bad as using an
eMail address that ends in AOL.com
It's just not professional.
With domain names costing less that 9 bucks a
year, there's no excuse for anyone in business to
have an AOL.com address. With business cards
...
[Added: 05 Mar 2005 Hits: 139 Words: 442]
| |
|
364. | What To Do With Your Business Cards by BIG Mike McDaniel
Without a plan to distribute your cards, there's
no need to print them in the first place.
Many fall into the trap of thinking all the
thinking about business cards is over once the
order is placed. Wrong! The average person has
...
[Added: 05 Mar 2005 Hits: 137 Words: 445]
| |
|
365. | What's on The BACK of Your Biz Card? by BIG Mike McDaniel
Business cards with nothing on the back are wasted
opportunities to sell.
Use the back of your card to expand and reaffirm
your selling sentence (which should be prominent
on the front of your card).
If your Selling Sentence is "Where You Save 20% on
Power Tools ...
[Added: 05 Mar 2005 Hits: 123 Words: 465]
| |
|
366. | What Does Your Business Card Say? by BIG Mike McDaniel
Business cards are the most underutilized and
misunderstood marketing tool in business. Many
people spend the bucks for cards and don't make an
effort to get them into the hands of those who can
hire them ...
[Added: 05 Mar 2005 Hits: 124 Words: 497]
| |
|
367. | Successful Advertising by jerry durham
Successful Advertising
by jerry durham
Most folks starting out on the Internet have tried free
classified ads sites and they usually get hit by people
trying to sell you stuff. Or, they get into the top twenty
results in the Search Engines, and a week later drop to
number ...
[Added: 17 Feb 2005 Hits: 131 Words: 1097]
| |
|
368. | Sex in Advertising: Does it Sell? by Mark Levit
We're surrounded by advertisements that desperately compete for our attention. Everywhere we look, we find ourselves inevitably drawn to images of scantily clad attractive men and women that are supposed to somehow inspire us to purchase products they endorse. ...
[Added: 16 Feb 2005 Hits: 189 Words: 536]
| |
|
369. | Why I like The Ads I Hate! by Yvonne Finn
It's been said that the antidote to liking/loving is not hating, but indifference. So, when an ad makes you angry or disgusted or
evokes any other strong emotion, it has done it's job. ...
[Added: 31 Jan 2005 Hits: 104 Words: 313]
| |
|
370. | Create New Dimensions in Printing and Litho with varnish by Robert Kennedy
Commercial Printing- Varnishing techniques
Think for a moment. Is there a particular brochure or printed piece that stands out in your memory? Can you recall what feature or features have kept it with you!
Could it be graphic design? Photo placement? Typography or layout? ...
[Added: 10 Jan 2005 Hits: 111 Words: 576]
| |
|
371. | Advertising Secrets that get you that SALE by Lorraine Reid
How to Write Profitable Adverts for the Internet.
The most important aspect of any business is selling the product or service. Without sales you might as well give up. All sales begin with some form of advertising. If your potential customers do ...
[Added: 09 Jan 2005 Hits: 147 Words: 2471]
| |
|
372. | 5 Things to Look for in a Design Firm or Ad Agency by Jeff Kear
by Jeff Kear © 2004
Creative Director, www.myicondesign.com
Thinking about hiring a design firm to create your logo design, stationery, Web site or any other marketing materials?
Then take a step back and ask yourself this question … How can a design firm help my business?
Ideally, ...
[Added: 06 Jan 2005 Hits: 119 Words: 678]
| |
|
373. | Mail Order Advertising….8 secrets to doing it right! by John D. Schulte
1. The Headline. It's the headline that makes the rest of the ad work. Therefor write dozens of them. Every headline has one job, it must grab the appropriate readers attention. To do that, create headlines that deliver a believable promise. ...
[Added: 16 Dec 2004 Hits: 115 Words: 845]
| |
|
374. | Advertising doesn't cost...it pays. by Robert Kennedy
Well this has been a busy day. I am truly fatigued. So I may cut my writings today short, but not cheap. We set a sales record today and entered more new printing orders than any other day since our inception in 1989. Today was a banner day…great.
...
[Added: 15 Dec 2004 Hits: 96 Words: 679]
| |
| |
|
375. | Yellow Page Advertisers: Your Calls are Going to Decrease -Here's the Remedy by Dr. Lynella Grant
Yellow Page Advertisers: Your Calls are Going to Decrease -
Here's the Remedy
Dr. Lynella Grant
Response rates to Yellow Page advertising are declining
There's no getting around it, traditional Yellow Pages are
in trouble. Fewer people use them every year. ...
[Added: 04 Dec 2004 Hits: 112 Words: 750]
| |
|
376. | Cross Cultural Advertising by Neil Payne
Culture is a like dropping an Alka-seltzer into a glass - you don't see it, but somehow it does something
Hans Magnus Enzensberger
Culture affects everything we do. This applies to all areas of human life from ...
[Added: 13 Nov 2004 Hits: 182 Words: 905]
| |
|
377. | Advertainment is sneaking into music, movies, TV and more. by Scott G (The G-Man)
Barcodes in commercials, wristwatch credit cards, and bathroom broadcasts are just some of the changes we're going to see as advertising keeps on blending with entertainment. The very name "advertainment" sends thrilling vibrations up the spine of anyone with ...
[Added: 15 Oct 2004 Hits: 91 Words: 1289]
| |
|
378. | INDOOR LED DISPLAYS by paula jones
To promote the audience, staff, customers and other people the Indoor LED displays are most widely used. By incorporating the latest technology Indoor LED displays provide exceptional service for a great value.
Indoor LED displays broadcasts ...
[Added: 13 Sep 2004 Hits: 84 Words: 305]
| |
|
379. | ELECTRONIC READER BOARDS by paula jones
Electronic reader boards are the most efficient way to convey the information. Therefore these nowadays are widely accepted all over the world. These have found admirers in all sorts of places, and continuous in serving in unlikely areas too. in the world of finance, sports, research, and ...
[Added: 13 Sep 2004 Hits: 104 Words: 276]
| |
|
380. | PROGRAMMABLE SIGNS by paula jones
Programmable signs have become a popular medium for signs due to their incredibly beneficial assets. With the power of LED's, you can have a renewable advertisement that is not limited to a single declaration. When you ...
[Added: 13 Sep 2004 Hits: 79 Words: 283]
| |
|
381. | Graphical LED Displays by paula jones
Graphical LED Displays utilize high-resolution graphics and video to transmit the information. You will find them sited in world's great cosmopolitan cities. These impressive electronic signs towering over the streets displays graphic and video to broadcast important ...
[Added: 13 Sep 2004 Hits: 80 Words: 348]
| |
|
382. | SCROLLING LED SIGNS by paula jones
Scrolling LED signs is type of LED signs that displays Scrolling text and can be used as outdoor and/or indoor outlet. Wide variety of businesses uses this equipment to spread news and other information quickly ...
[Added: 13 Sep 2004 Hits: 89 Words: 383]
| |
|
383. | TIME AND TEMPERATURE BOARDS by paula jones
Electronic sign boards are widely used to show time and temperature details and they are available in wide variety of indoor and outdoor outlets. Many organizations, banks, transport stations, research centers and other businesses use this technology, which is very energy efficient ...
[Added: 13 Sep 2004 Hits: 77 Words: 278]
| |
|
384. | Vedio Displays by paula jones
Video displays are most recent technique used in both outdoor and indoor environments. Video displays are used to display live actions at either sporting event, cultural show, or any industrial event. These are widely used in ...
[Added: 13 Sep 2004 Hits: 81 Words: 305]
| |
|
385. | Electronic Displays by paula jones
Electronic displays play a vital role in advertising, business administration, production, hospitals, display centers, cinema halls, airports, other transport stations, etcetera. This incorporates text, graphics, and animation in dynamic display message.
Electronic LED message displays utilize Light Emitting Diodes (LED) for simpler and ...
[Added: 13 Sep 2004 Hits: 72 Words: 350]
| |
|
386. | What property hunters look for in ads ? by Roger Dan
Not every ad guarantees phone calls from customers
Many users who have posted ads on the Internet will know that not every ad guarantees phone calls from potential buyers. In this article, we would like to share with you some methods on how you ...
[Added: 15 Jul 2004 Hits: 79 Words: 384]
| |
| |
