201.||Hit The Bulls Eye With Your Advertising by Trey Pennewell|
To help make your online business a successful venture you need to take advantage of targeted advertising as frequently as possible. Targeted advertising means that you are advertising primarily to those who may actually purchase your product or service. This means that instead of spending your advertising dollars on ...
[Added: 15 Sep 2005 Hits: 325 Words: 811]
202.||Treadmills by Francios|
One of the most popular choices people make for working out at home or at the gym is the treadmill. A treadmill is used indoors and allows the user to run or walk at their desired pace without really going anywhere. The key to the ...
[Added: 13 Sep 2005 Hits: 326 Words: 554]
203.||Advertising and Community Relations -- The Best of Both Worlds by Michele Pariza Wacek|
Have you ever noticed that in communities without big universities, high school sports take on an even bigger importance?
That's what it's like where I live.
But like everywhere else in the country, our high school sports are always looking for ways to make a few extra ...
[Added: 02 Sep 2005 Hits: 320 Words: 667]
204.||Advertising, marketing and CRM use of bar code SMS by Marinda Stuiver|
Bar code SMS takes place when 1D or 2D bar code images are sent to mobile phones. The user saves the image and present it at the access / pay point. Bar codes could be sent using MMS, EMS or SMS technology. 1D Images are ...
[Added: 08 Aug 2005 Hits: 395 Words: 670]
205.||Home Business Advertising Is Not An Expense by Ken Leonard Jr|
Do you cringe at the thought of spending more and more money to advertise your home business, product or service each month? If you can change the way you look at advertising costs and change the way you advertise, your home business will grow beyond your ...
[Added: 21 Jul 2005 Hits: 389 Words: 694]
206.||Advertising that annoys: The real story. by Mark Levit|
Critics conclude that entertaining or “creative” commercials sell better than those that are bland. But liking the commercial may not really be that important in the scheme of things. It all depends on the needs and preferences, motivation and financial reservations of the customer. The question isn't ...
[Added: 15 Jul 2005 Hits: 310 Words: 647]
207.||Beware of 'Magazine Style' Yellow Page Ad Design by Adam Strange|
I have been designing Yellow Page advertising for
the past 15 years. I have been fully submerged in the medium. Even as I sit writing
this article, various
Yellow Page directories from all over the US are stacked across my desk.
Effective Yellow Page ad design ...
[Added: 05 Jul 2005 Hits: 394 Words: 726]
208.||Five Unique Ways To Get Free Advertising by Dan Brown|
Here's 5 POWERFUL ways to get some free advertising
1. Give Testimonials
When you purchase a product or service and it exceeds your expectations e-mail the business a testimonial. Tell them in the testimonial the benefits you ...
[Added: 05 Jun 2005 Hits: 266 Words: 296]
209.||How to Advertise with Flyers by Terri Seymour|
How to Advertise with Flyers
© Terri Seymour of www.seymourproducts.com
When you first start out on your business venture,
money is usually tight but you still need to advertise.
One of the most affordable, yet very effective, ways to
begin your advertising campaign is with flyers. Flyers
[Added: 16 May 2005 Hits: 327 Words: 620]
210.||Can Google Really Deliver Country Specific Searching? by Martin Lemieux|
This is a serious matter, can Google really deliver top quality search results for other countries? The answer so far is "sort of". In this article I will use Canada as an example of the quality or lack ...
[Added: 04 May 2005 Hits: 482 Words: 710]
211.||The Truth About Negative Commands (Don't Read This!) by Laurie Kristensen|
Everyday when I read promotional emails and advertisements, or listen to television commercials and dialogue in shows and movies, or hear people around me in everyday life use commands such as the following examples, I feel dismayed for ...
[Added: 18 Apr 2005 Hits: 425 Words: 941]
212.||SEO Basics (Keyword Research) by Dane Lyons|
SEO (Search engine optimization): The process of building a website to pull
the maximum amount of relevant traffic from search engines such as Google, Yahoo,
MSN, Ask Jeeves…
Keyword Research: The process of researching terms to be used in SEO for a ...
[Added: 15 Apr 2005 Hits: 329 Words: 701]
213.||Direct Mail Advertising: A Key Ingredient For Successful Business Growth by Keturah Whitaker|
In today's highly competitive economy, it is essential that you promote your business with marketing materials that strategically position your business for increased customer traffic, expansion and growth.
A key ingredient for successful business growth ...
[Added: 20 Mar 2005 Hits: 363 Words: 805]
214.||Should You Advertise on TV? by BIG Mike McDaniel|
When people discover my background in advertising,
the questions flow. One of the most frequent
questions is "Should I advertise on TV?"
I can't answer that questions until I ask a
number of questions first.
Do you have an advertising plan?
Are you working on a firm ...
[Added: 05 Mar 2005 Hits: 388 Words: 287]
215.||Take Your Radio Ads to the Next Level by BIG Mike McDaniel|
Most small businesses do not have a high powered
advertising agency to produce award-winning radio
commercials for them. Most award-winning radio
commercials win for the wrong reasons anyway.
Radio commercials should sell the benefits (not
features)of your business/product and should be
on the same ...
[Added: 05 Mar 2005 Hits: 381 Words: 835]
216.||What Does Your Business Address Say? by BIG Mike McDaniel|
If you are operating a business from your home and
your post office address clearly indicates a home
address, you may want to re-think your marketing
A Rural Route 2 address can plainly say your
business might be in a bedroom at home, or worse,
[Added: 05 Mar 2005 Hits: 418 Words: 493]
217.||Hit Them with Benefits by BIG Mike McDaniel|
It makes no difference what media you use to
advertise, the rules are the same. Benefits,
Advertise benefits and your advertising will be a
success. Take a poll, they don't care about car
dealers, banks or tire stores. All they care ...
[Added: 05 Mar 2005 Hits: 338 Words: 385]
218.||Books, Bibles and Fast-Talkers by BIG Mike McDaniel|
Every community has 'em. Fast talkers who roll
into town with a clever idea to sell to people in
Many times the ideas are clever and cute but you
should weigh the ups ...
[Added: 05 Mar 2005 Hits: 372 Words: 449]
219.||Ads Don't Sell, People Do !! by BIG Mike McDaniel|
Advertising is not a substitute for good sales
technique and superb customer service. Inserting
an ad in a handy newspaper to call attention to a
line of goods will not sell those goods unless you
can back it up with intelligent, well directed
sales efforts ...
[Added: 05 Mar 2005 Hits: 331 Words: 474]
220.||The SKINNY on Billboards by BIG Mike McDaniel|
Several years back the billboard people put a big
picture of "Sharlene Wells, Miss America" on
billboards all over town. She was everywhere. The
clever use of the girl had two purposes; the first
was to cover up all the unsold boards. The ...
[Added: 05 Mar 2005 Hits: 431 Words: 1262]
221.||The SKINNY on Newspapers by BIG Mike McDaniel|
Using the paper is considered gospel by many
people in business. Use it wisely and it can be a
Remember, newspapers are passive, non intrusive
media. They tend to reach only buyers who ...
[Added: 05 Mar 2005 Hits: 349 Words: 648]
222.||Design Your Own Newspaper Ads by BIG Mike McDaniel|
Many people in business lay-out (design) their own
ads. That old adage "If It Is To Be It Is Up To
Me" prevails. Do it yourself and you may get what
you want. Many newspaper ...
[Added: 05 Mar 2005 Hits: 416 Words: 586]
223.||What the Newspaper Ad Person Won't Tell You by BIG Mike McDaniel|
Newspapers are considered the PRIMARY advertising
medium by 99.4% of all retailers. Newspapers have
been there in every step of the typical store
owner's life from the very beginning. Newspapers
covered his birth, his high ...
[Added: 05 Mar 2005 Hits: 379 Words: 518]
224.||Name the Top Cable Network by BIG Mike McDaniel|
When Cable began as Community Antenna Television
in 1948, all it did was collect over the air TV
signals and send them down a cable.
When Cable networks began, so did Cable
advertising. The fledgling ...
[Added: 05 Mar 2005 Hits: 351 Words: 352]
225.||Cable Ads 5 Bucks! by BIG Mike McDaniel|
Cable has grown from 13 houses connected together
in 1948 to coverage of nearly 70% of all
households in the U.S. With dozens, even hundreds
of channels, Cable is now a major player for local
advertising dollars, some for less than ...
[Added: 05 Mar 2005 Hits: 352 Words: 1040]
226.||10 Nifty Tips for Better Business Cards by BIG Mike McDaniel|
Not having a business card is as bad as using an
eMail address that ends in AOL.com
It's just not professional.
With domain names costing less that 9 bucks a
year, there's no excuse for anyone in business to
have an AOL.com address. With ...
[Added: 05 Mar 2005 Hits: 357 Words: 442]
227.||What's on The BACK of Your Biz Card? by BIG Mike McDaniel|
Business cards with nothing on the back are wasted
opportunities to sell.
Use the back of your card to expand and reaffirm
your selling sentence (which should be prominent
on the front of your card).
If your Selling Sentence is "Where You Save ...
[Added: 05 Mar 2005 Hits: 346 Words: 465]
228.||What Does Your Business Card Say? by BIG Mike McDaniel|
Business cards are the most underutilized and
misunderstood marketing tool in business. Many
people spend the bucks for cards and don't make an
effort to get them into the hands of those who can
hire them or buy from them.
Everyday people throw away stacks of undelivered
business cards. ...
[Added: 05 Mar 2005 Hits: 339 Words: 497]
229.||Successful Advertising by jerry durham|
by jerry durham
Most folks starting out on the Internet have tried free
classified ads sites and they usually get hit by people
trying to sell you stuff. Or, they get into the top twenty
results in the Search Engines, and a ...
[Added: 17 Feb 2005 Hits: 354 Words: 1097]
230.||Why I like The Ads I Hate! by Yvonne Finn|
It's been said that the antidote to liking/loving is not hating, but indifference. So, when an ad makes you angry or disgusted or
evokes any other strong emotion, it has done it's job.
That is what advertising is supposed to do! Isn't ...
[Added: 31 Jan 2005 Hits: 335 Words: 313]
231.||Create New Dimensions in Printing and Litho with varnish by Robert Kennedy|
Commercial Printing- Varnishing techniques
Think for a moment. Is there a particular brochure or printed piece that stands out in your memory? Can you recall what feature or features have kept it with you!
Could it be graphic design? Photo placement? Typography or layout? Unusual ...
[Added: 10 Jan 2005 Hits: 406 Words: 576]
232.||5 Things to Look for in a Design Firm or Ad Agency by Jeff Kear|
by Jeff Kear © 2004
Creative Director, www.myicondesign.com
Thinking about hiring a design firm to create your logo design, stationery, Web site or any other marketing materials?
Then take a step back and ask yourself this question … How can a ...
[Added: 06 Jan 2005 Hits: 327 Words: 678]
233.||Mail Order Advertising….8 secrets to doing it right! by John D. Schulte|
1. The Headline. It's the headline that makes the rest of the ad work. Therefor write dozens of them. Every headline has one job, it must grab the appropriate readers attention. To do that, create headlines that deliver a ...
[Added: 16 Dec 2004 Hits: 332 Words: 845]
234.||Advertising doesn't cost...it pays. by Robert Kennedy|
Well this has been a busy day. I am truly fatigued. So I may cut my writings today short, but not cheap. We set a sales record today and entered more new printing orders than any other day since our inception in 1989. Today was a banner ...
[Added: 15 Dec 2004 Hits: 348 Words: 679]
235.||Yellow Page Advertisers: Your Calls are Going to Decrease -Here's the Remedy by Dr. Lynella Grant|
Yellow Page Advertisers: Your Calls are Going to Decrease -
Here's the Remedy
Dr. Lynella Grant
Response rates to Yellow Page advertising are declining
There's no getting around it, traditional Yellow Pages are
in trouble. Fewer ...
[Added: 04 Dec 2004 Hits: 295 Words: 750]
236.||Cross Cultural Advertising by Neil Payne|
Culture is a like dropping an Alka-seltzer into a glass - you don't see it, but somehow it does something
Hans Magnus Enzensberger
Culture affects everything we do. This applies to all areas of ...
[Added: 13 Nov 2004 Hits: 628 Words: 905]
237.||INDOOR LED DISPLAYS by paula jones|
To promote the audience, staff, customers and other people the Indoor LED displays are most widely used. By incorporating the latest technology Indoor LED displays provide exceptional service for a great value.
Indoor LED displays broadcasts current information within the industry, site ...
[Added: 13 Sep 2004 Hits: 297 Words: 305]
238.||ELECTRONIC READER BOARDS by paula jones|
Electronic reader boards are the most efficient way to convey the information. Therefore these nowadays are widely accepted all over the world. These have found admirers in all sorts of places, and continuous in serving in unlikely areas too. in the world of finance, sports, research, and many ...
[Added: 13 Sep 2004 Hits: 962 Words: 276]
239.||PROGRAMMABLE SIGNS by paula jones|
Programmable signs have become a popular medium for signs due to their incredibly beneficial assets. With the power of LED's, you can have a renewable advertisement that is not limited to a single declaration. When you want to ...
[Added: 13 Sep 2004 Hits: 296 Words: 283]
240.||Graphical LED Displays by paula jones|
Graphical LED Displays utilize high-resolution graphics and video to transmit the information. You will find them sited in world's great cosmopolitan cities. These impressive electronic signs towering over the streets displays graphic and video to broadcast important information or to advertise themselves. ...
[Added: 13 Sep 2004 Hits: 307 Words: 348]
241.||SCROLLING LED SIGNS by paula jones|
Scrolling LED signs is type of LED signs that displays Scrolling text and can be used as outdoor and/or indoor outlet. Wide variety of businesses uses this equipment to spread news and other information quickly and ...
[Added: 13 Sep 2004 Hits: 355 Words: 383]
242.||TIME AND TEMPERATURE BOARDS by paula jones|
Electronic sign boards are widely used to show time and temperature details and they are available in wide variety of indoor and outdoor outlets. Many organizations, banks, transport stations, research centers and other businesses use this technology, which is very energy efficient ...
[Added: 13 Sep 2004 Hits: 321 Words: 278]
243.||Vedio Displays by paula jones|
Video displays are most recent technique used in both outdoor and indoor environments. Video displays are used to display live actions at either sporting event, cultural show, or any industrial event. These are widely used in today's world's ...
[Added: 13 Sep 2004 Hits: 315 Words: 305]
244.||Electronic Displays by paula jones|
Electronic displays play a vital role in advertising, business administration, production, hospitals, display centers, cinema halls, airports, other transport stations, etcetera. This incorporates text, graphics, and animation in dynamic display message.
Electronic LED message displays utilize ...
[Added: 13 Sep 2004 Hits: 313 Words: 350]
245.||What property hunters look for in ads ? by Roger Dan|
Not every ad guarantees phone calls from customers
Many users who have posted ads on the Internet will know that not every ad guarantees phone calls from potential buyers. In this article, we would like to share with you some methods ...
[Added: 15 Jul 2004 Hits: 296 Words: 384]