Article Categories

»	Arts & Entertainment
»	Automotive
»	Business
»	Careers & Jobs
»	Education & Reference
»	Finance
»	Food & Drink
»	Health & Fitness
»	Home & Family
»	Internet & Online Businesses
»	Miscellaneous
»	Self Improvement
»	Shopping
»	Society & News
»	Sports & Recreation
»	Technology
»	Travel & Leisure
»	Writing & Speaking

Reprint Article Code

Category: Articles » Business » MLM » Article » Article Code

The Information Age vs. The Communication Age

Communication is not only a part of a person's personal growth; it is also a necessary part of any successful business campaign. You may be saying, 'what does communication have to do with a successful business campaign?' Well, let me tell you a little story about human nature. Humans are social animals. They long for inclusion and don't want to be left out. Early humans developed sign language to get there messages out to a wider audience, later they developed writing skills, still later they made books, newspapers & magazines, the telegraph, telephone, television, radio, record player, tape ... read more

Article Title:

Article Body:

Humans are social animals. They long for inclusion and don't want to be left out. 
 
Early humans developed sign language to get there messages out to a wider audience, later they developed writing skills, still later they made books, newspapers & magazines, the telegraph, telephone, television, radio, record player, tape recorder, fax machine, cell phones, DVD & CD Players, I pods and the Internet.

Believe it or not, most of the above list didn't exist before 1930. The fact is that many of the communications we use today were developed in the later years of the last century (the information age). Even stranger than that, more times than not people in business don't even use those technologies that are widely available to them.

The leaders in the group are the ones that communicate best; all the others are just "want-a-bees." Statistics show that there are more than six billion people on our planet, yet only three percent of them are the leaders & ultimately they employ the ninety-seven percent of the population. That is the best example I know about human nature and "the survival of the fittest" and how it works.

Most of us know that the better part of any business (70% of it) is advertising/marketing. This is by far the biggest ongoing expense & one of the most critical for building a large bonded responsive clientele.

People literally hate to be sold. That tells me that I should not offer my products/services to people that are not in my target market or have not expressed an interest in what I sell. The best way to sell a lot of lemonade is to set up your stand in the desert in front of a thirsty crowd.

Buying is an emotional decision by the buyer. A Buyer is looking for self-gratification. They are not looking for something they need to satisfy their intellect. What they want is what they need, they are the only ones that know what they know. The wise move is to only sell what they want; you get more satisfied customers that way.

By nature, when humans get what they need, most times the thrill of victory is short lived. The pleasure of conquest disappears after a short period of time and then they start looking for greener pastures.

In conclusion, if you start using the technologies of the information age, target your market & market don't sell, your communication skills will sustain your business.

Author Bio:

Some other recently published mlm articles

Law Of Attraction: 5 Steps To Getting All The Prospects You Need in MLM by Roger Smith
Are you struggling to find all the clients you want and need in your business? Are you stressed about the financial ...

5 Tips On Getting Ready To Put Attraction Marketing Into Action in Your MLM Business by Roger Smith
Attraction marketing is about making a customer for life not just making a sale. It's about connecting your passion in business with your perfect clients and customers and giving them a enjoyable experience with your ...

Survival Tips For Small Businesses by Joe LoBalsamo
You may be in Mail Order, Direct Mail, or you may be a local merchant with 150 employees; whichever, however or whatever---you've got to know how to keep your business alive during economic recessions. ...

Multi-Level Marketing by Ismael D. Tabije
Multi-level marketing is an enterprise system which puts emphasis on recruiting distributors. It is commonly used by the industry, and this term implies that success depends on building a distributor interconnection and that payouts occur at two ...

How To Build a Successful Network Marketing Business by Michael Smith
So what do four out of five network marketing gurus have in common? They all preach the same thing, recruiting is the path to success. ...

One Attribute Will Decide Your Network Marketing Fate by Michael Smith
Becoming a leader is simply vital to your success in network marketing. People join leaders plain and simple. If you're not a leader then starting today, you are. ...

Publisher Guidelines

You may reprint this article electronically in your newsletter or on your website, free of charge.

If you reprint this article from our site, then you must keep everything intact. This includes the articles title, author name, articles body, authors bio / resource box, the links contained within the article, all copyright notices and the link pointing back to our site. All links within the article must also be made active / hyperlinks.