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Category: Articles » Business » MLM » Article » Article Code

How to Avoid Network Marketing Whiplash

You're driving ahead at full speed with your network marketing opportunity, when you suddenly realize, "Oh no - My downline is disappearing!" So goes the story with most network marketing opportunities. You already know how to be a people person , you advertise, you talk to prospects, you three way your frontline, you finally make your first $1,000, and it's downhill from there. What happened? The next big thing is what happened. You see, there's always a new kid on the block in the network marketing arena. The internet has made distraction the norm. On top of that, ... read more

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You're driving ahead at full speed with your network marketing opportunity, 
when you suddenly realize, "Oh no - My downline is disappearing!" So goes the 
story with most network marketing opportunities. You already know <A 
href="http://professionalsales411.blogspot.com/2006/12/how-to-become-people-person.html">how to be a people person</A>, you advertise, you talk to 
prospects, you three way your frontline, you finally make your first $1,000, and 
it's downhill from there. What happened? The next big thing is what 
happened. You see, there's always a new kid on the block in the network 
marketing arena. The internet has made distraction the norm. On top of that, 
many (probably most) network marketing opportunities implode from combinations 
of greed and inexperience at the top, or suffer on account of totally 
unsubstantiated claims from disgruntled members. What's a heavy hitter 
like yourself to do? The answer is simple: Get paid up front. Don't wait to 
build your 100 member downline before you make your first $1,000; earn your 
first $1,000 profits with one or two customers. "How is that possible?" 
you might ask. The answer: Start with a top tier program. A top tier program is 
simply a business opportunity with a higher entrance price, perhaps in the 
$2,000 to $3,000 range. Think about it. You spend between $50 and $200 
per month on your product purchase, plus advertising, plus your valuable time, 
and then you make your first $1,000 after organizing, nursing and babysitting 
your downline five levels deep. Within six months, you have easily spent more 
than $1,500 to make that first $1,000. And after all of your hard work, your 
downline is suddenly driven to distraction. Whiplash! Conversely, if you 
started with a higher tier program, you would make your first $1,000 with only 
one or two members in your downline. On top of that, higher tier programs 
attract serious minded entrepreneurs. Let's face it; most network 
marketing opportunity seekers are thinking about how much they can afford to 
loose. "If I loose $50 or $200, it won't hurt," they reason. It's very unlikely 
that such opportunity seekers would spend another $200 in 
advertising. Conversely, an entrepreneur openening a small used car lot 
knows that his success will come at the expense of long hours, management 
difficulties, payroll issues, insurance nightmares and other niceties that go 
along with such an endeavor. The same goes for entrpreneurs investing in a Tim 
Horton, Chipotle or McDonald's restaurant franchise. Their investment is not a 
gamble. They can just taste their first $40,000 net profit. Wouldn't it 
be great to earn a $40,000 net profit without the headaches of a franchise or 
traditional small business? It's no coincidence that so many successful top tier 
program members come from business backgrounds. They already know what leverage 
is, which is why they hire employees. They're sold on that idea already; they're 
just using a different approach. When you spend your advertising dollars 
on a top tier program, experienced entrepreneurs, high income earners, and high 
achieving individuals will find you. By the time they've reviewed your pay plan, 
they've already formulated their plan for their first five figure net 
profit. They know that it will not take 100 members in their downline to 
reach this goal, and they're ecstatic over the fact that they only need to deal 
with one employee; themselves. On top of that, experienced entrepreneurs know 
how to make use of a marketing assistant, a professional sales person that will 
follow up with leads and close sales on behalf of the business owner. An 
experienced business person will also look for value in the product. Any product 
distributed by referral marketing should have a value that is apparent to 
traditional sales people as well as the average consumer. Take Avon for example. 
How old were you when you found out there was a network marketing twist to 
Avon's business opportunity? I'm too embarassed to tell you myself. Many 
large corporations with high quality, in demand products turn to referral 
marketing for fast and efficient distribution of their products. Vonage is a 
prime example. If you can tap into an established company with an established 
product, that suddenly turns to referral marketing for all the right reasons, 
then you will have found an unusual opportunity to 'get in at the top.' A 
seasoned company will not have the birth pains and implosive tendencies that 
plague most network marketing organizations. Just think of the emotional 
value of that first $1,000 commission. It starts an exciting cycle where success 
breeds success. Addtionally, knowing those four figure commissions and residuals 
grow exponentially within a relatively short time will keep your downline very 
focused. Starting off with a top tier program makes earning your first four 
figure commission much easier. The choice is yours; network marketing whiplash, 
or getting paid sooner rather than later.

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