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Category: Articles » Internet & Online Businesses » RSS » Article » Article Code

Enough About RSS Versus Email Already!

Article Title:

Article Body:

All right, I admit it. I'm writing this in an emotionally charged 
situation. And no this is not about which is best, who is right and 
not doing one thing that will kill your business overnight. Actually 
this came about quite by accident when a friend asked about an 
article claiming that Email is doomed, RSS is the replacement and if 
a fellow marketer and I would agree.

Let me tell you first before I go on that I don't sell any books or 
information products on RSS, or any RSS related products. I'm 
telling you this so you see I have nothing to gain by holding RSS 
and the potential of this technology up in a favorable light. I do 
very much love email marketing as it has been a key tool in 
building my income and I wouldn't even consider going without it. 
So what is the point of this article?

Most people miss the point on RSS. RSS is not only capable of 
delivering newsletters or updates. An important point to always 
keep in mind is that email is not the same as RSS and RSS is not 
email, thinking they are will do a great injustice to how they can 
potentially be used. RSS offers many capabilities that just aren't 
leveraged. FedEx got it right when they started to offer parcel 
tracking via RSS.

Ok, so you want to know how to use RSS without using a 
newsletter, right? Here are three great ideas:

1. Syndicate. Newspapers all across the country or even the world 
can have the same article in them at the same time, have you ever 
wondered how? Radio shows can be distributed nationally or 
globally; did this ever make you wonder how that happens? The 
reason this can happen is because of syndication. A newspaper 
article, radio show, or your website content will show up 
automatically and right away when it is syndicated, isn't that great.

So in short, how would you like it if every time you published a new 
article, the article appears on a bunch of other people's websites 
immediately? No more article submissions, no more hoping an 
article will be picked up.

2.Affiliate support. Quit making your affiliates copy and paste 
codes. What would you think if you could have your affiliate's 
websites automatically updated anytime you had any new offers, 
specials or events scheduled? Well, RSS can do that.

3.Research! Let's face it; we are all too busy to do research yes to 
stay on top of our industry or niches, we need to be up to date. On 
the latest news and happenings, what other people are 
discussing, what people are saying they want. You can create RSS 
feeds on anything that will alert you anytime something you want 
to know about in your niche comes up. Let the technology to the 
leg work for you and spend less time on your computer.

Finally, now is a great time to really start thinking beyond just 
comparing RSS to email and start understanding how much can be 
done with RSS. If you need help understanding RSS and want to 
get more ideas come over and visit me and pick up my newsletter 
on marketing technology. I'll send you out emails that are easy to 
understand, and give you great ideas on how to use RSS and the 
technology available to you. Don't forget to keep publishing your 
email newsletter.

Author Bio:

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