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Category: Articles » Business » Marketing & Promotion » Article » Article Code

Five Ways to Boost Your Marketing Power

Building an online business is not easy, especially when you are on a very limited budget. As I come in contact with more people, I realize that numerous publishers and netpreneurs are overlooking some very effective fr~e advertising opportunities. Examples of these opportunities are: 1. Welcome letter for your subscribers - I subscribe to tons of groups and ezines and am always disappointed when I get the default welcome letter. Personalize it by introducing yourself and letting the subscriber know about your website/business. This is a crucial moment in that you can start bonding/connecting with ... read more

Article Title:

Article Body:

Building an online business is not easy, especially
 
when you are on a very limited budget. As I come 
 
in contact with more people, I realize that numerous
 
publishers and netpreneurs are overlooking some very
 
effective fr~e advertising opportunities.

Examples of these opportunities are:

1. Welcome letter for your subscribers - I subscribe to
 
tons of groups and ezines and am always disappointed
 
when I get the default welcome letter. Personalize it 
 
by introducing yourself and letting the subscriber know
 
about your website/business. This is a crucial moment
 
in that you can start bonding/connecting with the reader
 
before they even get your ezine.

+Inform them of any specials you might have.
 
+Tell them your advertising rates and add a testimonial.
 
+Invite them to your site to utilize the fr~e resources.
 
+Let them know your email so they can contact you.
 
+Use some of the space for ad swapping with other
 
publishers and their welcome letters.
 
+Add an affiliate product or program review.

2. Goodbye letter for your subscribers - This is your 
 
last chance to get this person back. Make it a good 
 
one! ;-)

Thank them for being a subscriber and encourage them
 
to re-sub. I also have a little message in my goodbye 
 
letter that encourages people to let me know why they
 
unsubbed.

Example:

Thank you for being a subscriber to the Bulletin. 
 
I am sorry to see you go. If you could take a minute 
 
to let me know why you unsubbed, I would appreciate it.
 
Please drop a quick note to
 
mailto:terri@seymourproducts.com?subject=unsub 
 
Thank you.

By doing this you might be able to change their minds 
 
and if not, you could find ways to improve your ezine 
 
for the next subscriber. Remember, always send them
 
an appreciative thank you note as well.

3. Email Signature - This simple but powerful method
 
of promotion is unknown to some. By using an effective
 
email signature, every time your email goes out to
 
someone, you have fr~e advertising. Join several
 
discussion groups and message boards to utilize your 
 
sigtag to the maximum.

Example of a email signature:

Warm regards,
 
Jane Doser

FREE Ecourses - Sign-up for one or all!
 
http://www.doser.com/ecourses.html
 
Build Your Business with Us!
 
mailto:subscribe@doser.com

You want to keep your signature fairly short - about 
 
6 - 8 lines. Many discussion groups will have a limit
 
to the number of lines you can have in your sigtag.

4. P.S. - It has been found that a P.S. is very likely 
 
to get read. Using a P.S. can be quite effective. 
 
Make it short and to the point. A P.S. novel will more
 
than likely be ignored!

Example:

P.S. Need more subscribers? FR~E Report
 
mailto:www.subscribers@getresponse.com

Then you would have your main message on auto-
 
responder. Do not just send them a sales pitch. Add 
 
some useful information and resources that will 
 
actually help the reader. This will get you more 
 
credibility, which is extremely important if you want 
 
more customers.

5. Thank you page - An excellent way to get more 
 
subscribers is to get together with a group of fellow
 
publishers and set up a group subscription page. 
 
Every time someone subscribes to one of the group's 
 
ezine, the thank you page will come up with a message
 
something like this:

Thank you for subscribing to the Bulletin. Take this 
 
opportunity to check out more quality ezines. Please
 
check the ones you wish to receive.

You would have each groups member's ezine listed with 
 
a short description. This is a very powerful method of 
 
gaining subscribers because the person is already in
 
a subscribing mood and will most likely check most or 
 
all of the other ezines.

The above advertising opportunities are quite simple, 
 
but simple can be most effective!

Author Bio:

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