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Category: Articles » Internet & Online Businesses » Blogging » Article » Article Code

Five Common Blogging Mistakes

Article Title:

Article Body:

It happens so often it's almost like clockwork. Business blogs are 
started with high hopes and then disillusion sets in when the 
results aren't what they hoped for. A lot of it has to do with these 
simple but common mistakes.

Not Asking For Comments
 Bloggers always agonize over the lack of comments. But the 
problem is not that people don't read the blog or don't want to 
comment but the blogger hasn't given the opportunity for readers 
to comment. Just like asking for people to order a product, you've 
got to coax people to spend their 3 or 4 precious minutes to 
comment on your blog. Ask for opinions. People love giving it. Ask 
for reader's experiences, input or help to accomplish something. 
Ask people to suggest something to you e.g. You're getting 
incorporated, ask people for suggestions, tips and 
recommendations. Asking is a way of telling people it's ok to speak 
their mind and that you're open to alternatives.

Not Hosting On Their Own Domain
 Too many businesses jump on the blogging bandwagon without 
thinking through how exactly it will fit into their overall marketing 
strategy. Blogs are started on other people's sub-domains just to 
test the waters. Before they know it, the blog has taken a life of 
it's own and it's too late to get their own domain.

Start it off right. Domains aren't expensive. Even starting the blog 
on an existing domain is better than someone else's sub-domain 
because you can control it. Hosting your blog on a blog service's 
sub-domain is also unprofessional. It's a lot like putting your 
business site on a Geocities domain. Not pretty.

This way you control where you want to publish the blog to. 
Tomorrow, if you outgrow these services, you can easily export 
your blog to another tool, another host without losing too much 
established traffic. A domain is also easier for people to remember 
and easier for you to publicize.

Not Maximizing Their Blog Content
 Many businesses quit blogging because they feel it's too much 
work. True, like everything else, you gotta work on a blog but you 
don't have to break your back over it. Sometimes you may have a 
paragraph here and there about a topic that just isn't big enough 
for an article. You know what? You're going to have many more of 
these impromptu thoughts and ideas publish it to your blog. 
Later, you can come back and gather these paragraphs, compile 
them into a complete article or even a book.

That's only one way of maximizing your work. Have you written 
articles in the past? How about e-courses, audio transcripts or 
books that aren't in publication anymore? Recycle. Break them up 
and post them on your blog. In fact, if you have lot's of this type of 
content, you can even get your assistant to post them for you.

Publishing Too Often
 I know what you're thinking. This sounds like complete the 
opposite of everything you've ever learnt about blogging. Truth is, 
the blogging world changes. What works yesterday may not today. 
This is one of them. There are countless blogs already jostling with 
you for your reader's time. More are being started by the day. 

Who has the time to read so many blogs? It's come to a point 
people are forced to cherry pick the blogs they read. Even when 
they do read yours, you're not safe yet. If they can't keep up with 
your blogging pace, they'll drop you no matter how good your 
information is. Keep a balance. Feed information to your readers 
not dump a truckload on them. Every market is different. Some can 
tolerate higher number of posts a week, some can't. You should 
know your market and test accordingly.

Falling For Short Term Methods
 Ah, this is my favorite. If you can have a favorite pet peeve that is. 
Every week, you hear about people dishing out the newest, 
coolest blogging tactic, best blogging tool that's sure to sky rocket 
your business to success or bull doze your way to the top search 
engine listings. Consider how any offer will help you advance your 
business two, five or tens years from now. Is it really in line with 
your marketing direction? If it isn't drop it. It also helps a lot if you 
can have a reliable source whom you can consult and help put 
things into perspective for you. One of the most powerful qualities 
of a blog has nothing to do with search engines, tagging or 
pinging. These things do have a place, but they aren't as powerful 
as the relationship opportunities between you and your 
customers.

Although these mistakes are common, they are also very easily 
rectified and don't cost much money. All of these suggestions are 
born out of my own trial and error and they've worked out nicely. 
Try it yourself.

Author Bio:

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