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Why Most Independent Artist Fail!

This is a question that I am most commonly asked. The answer is pretty simple – most independent artist do not understand that concept of marketing let alone online marketing. Obviously I can not cover an entire marketing course in this article but I can however give you a few facts that will put you on the right road. The first thing that you MUST do is learn to put yourself in the shoes of your target audience or in this case your fans. That is a lot easier said than done. ... read more

Article Title:

Article Body:

This is a question that I am most commonly asked. The answer is 
 
pretty simple – most independent artist do not understand that 
 
concept of marketing let alone online marketing.

Obviously I can not cover an entire marketing course in this article 
 
but I can however give you a few facts that will put you on the right 
 
road.

The first thing that you MUST do is learn to put yourself in the 
 
shoes of your target audience or in this case your fans. That is a 
 
lot easier said than done. Without a fan base you do not have a 
 
music career.

As a independent artist it is crucial that you own your own domain 
 
name. If you have MySpace as your primary internet presence you are 
 
making a huge mistake. Now before you go on a rant allow me to explain.

If you are using MySpace as your Internet presence you are placing 
 
your entire career in the hands of another company. Lets say that 
 
you have spent your time and effort in promoting your MySpace page 
 
and everyone knows that is where they can find you. You wake up 
 
tomorrow to realize that MySpace has decided to shut down while the 
 
getting is good. Where does that put you? I'll tell you where back 
 
at square one!

No I'm not suggesting that you forget about MySpace I'm just telling 
 
you it is a bad idea to have MySpace as your primary website.

MySpace should be used to drive traffic back to your domain, where 
 
you have control over your destiny.

Another common mistake that I see independent artist doing is they 
 
fail to invest in the business aspect of their careers. No I am 
 
going to guess that when you just read that last sentence you 
 
probably said to yourself, "I do invest into my career." If you do 
 
not have at least one Internet Marketing book or eBook you my friend 
 
are on the wrong track.

I can pretty much bet that you have your webpage set up all wrong. 
 
Nine out of ten independent artist's websites are what I like to 
 
call, "look at me websites." The harsh reality of it all is nobody 
 
knows you! When a potential fan comes to your site they have one 
 
thing on their mind and one thing only, and that is WIIFM! That 
 
stands for "What's In It For Me!" They want to know what do you have 
 
to offer them – why should they come to your website over the million 
 
other independent artist? This is were your marketing strategies 
 
come into play!

I know this is going to sound a little crazy but lets role play for a 
 
few minutes. Let's say that you are a country music fan (the genre 
 
doesn't matter) and you go to a website and a video pops with a young 
 
lady on it and she says, "I just want to thank all of my fans, for 
 
showing up at my last concert, and I appreciate your support… In 
 
fact I have two free tracks that I just posted for you online… Let me 
 
show you where to go download them now." POW the video ends and you 
 
are automatically taken to a special download area exclusively for 
 
the fans!

How do you think that would make a fan feel? Do you think that 
 
someone would actually go and download the special fan tracks – 
 
located is an exclusive area… Your dog on right they will.

I hope that this article sparked that marketing genius that dwells 
 
deep inside of all of us. I wish you the best of luck with your 
 
music career and I hope that I have the opportunity to do a personal 
 
interview with you real soon.

Tim Beachum – Owner of the MusicBizCoach.com, 
 
MusicBusinessInaBox.com, <a href="http://www.Jackin4Beats.com">Jackin4Beats.com</a>, and author of the audio CD 
 
"The Ultimate Guide To Self-Promotion". You can contact Mr. Beachum 
 
via email at: timb@musicbizcoach.com.

Author Bio:

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