With the number of awareness campaigns growing year on year is it surprising that journalists often take a sarcastic swipe at the organisers of such events? An easy but mostly innocent target I say, but what can be done to help your event stand out in the crowd and enjoy the profile it deserves?
Charity campaigns usually have two aims – to create greater awareness of their particular cause and often to fundraise as well. Who could argue with that? The problem is that commercial organisations are joining in the awareness game and creating their own world/ international or ... read more
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