Article Categories

»	Arts & Entertainment
»	Automotive
»	Business
»	Careers & Jobs
»	Education & Reference
»	Finance
»	Food & Drink
»	Health & Fitness
»	Home & Family
»	Internet & Online Businesses
»	Miscellaneous
»	Self Improvement
»	Shopping
»	Society & News
»	Sports & Recreation
»	Technology
»	Travel & Leisure
»	Writing & Speaking

Reprint Article Code

Category: Articles » Business » Marketing & Promotion » Article » Article Code

Toli Cefail's Eight Deadly Sins Of Marketing

"You may not know it, but the seven deadly sins apply to marketing as well as to life," says Toli Cefail, Chief Operating Office of In Touch Media Group, Inc. ( www.intouchmediagroup.com ), a full-service marketing company that specializes in using the Internet as a key public relations and advertising tool. "In fact, learning how vanity, anger, envy, lust, greed, sloth, and gluttony negatively affect your marketing can pave the road to greater success." Cefail has also uncovered an eighth deadly marketing sin, though she's keeping a tight lid on it for the time being. "It's as big a ... read more

Article Title:

Article Body:

"You may not know it, but the seven deadly sins apply to marketing as well as to life," says Toli Cefail, Chief Operating Office of In Touch Media Group, Inc. (<a href="http://www.intouchmediagroup.com">www.intouchmediagroup.com</a>), a full-service marketing company that specializes in using the Internet as a key public relations and advertising tool. "In fact, learning how vanity, anger, envy, lust, greed, sloth, and gluttony negatively affect your marketing can pave the road to greater success."

Cefail has also uncovered an eighth deadly marketing sin, though she's keeping a tight lid on it for the time being. "It's as big a sin as the other seven, but I'm saving this one for last," she says. Cefail plans to reveal each of the "Eight Deadly Sins of Marketing" over the next few weeks, in the knowledge that awareness is the first step in preventing businesspeople from undermining their marketing efforts and their companies.

"The first deadly marketing sin is vanity," continues Cefail. "It's the most subtle of the seven deadly sins, but it's particularly dangerous when you're marketing a product or service."

Cefail cites the vanity ad as the primary example of this marketing no-no. "These are TV commercials, or print or other ads that are created primarily to appeal to the egos of the company owners," she says. "These ads have nothing to do with the consumer. They're not designed to appeal to any target market or to sell the product."

For instance, because the owner of a company likes Harley Davidson motorcycles, the company's advertising agency creates an advertisement that prominently features motorcycles. They place the ad despite the fact that the company sells cosmetics.

"The executives and ad agency folks sit around the conference table, smiling and clapping," says Cefail. "It's a hit! With whom? With the corporate execs. After all, that's who pays the bills, right?" she asks, quizzically. "Wrong!" she says emphatically. "The customer pays the bills. And if your ad doesn't sell them, they won't pay."

Cefail concludes, "So stay away from vanity ads and vanity campaigns. Instead, stick to what will appeal to your customers."

Author Bio:

Some other recently published marketing & promotion articles

The Affiliate Marketing Network Advantage by Laurie Raphael
Where do you find ideas for affiliate opportunities? You may already have a website or websites that generate a great deal of traffic. You may want to create a ...

Searching for a Newsletter Printing Specialist? by Charmaine Joy Caro
The Essence of Newsletters Newsletters for some people are just a piece of an information sheet. But the ...

Marketing your business online by Candy Steele
If you are not already marketing your business online, it is time to start. Although there are a few exceptions, just about every business can benefit from online marketing. There are just so many advantages ...

Public Relations by Ismael D. Tabije
Public relations is the art and science of managing communications between an organization and its key publics to build, manage and sustain its positive image. It comprises of the ...

What's the Best Thing about Newsletters? by Charmaine Joy Caro
Newsletters are something that a business should not take for granted. It's one effective way of maintaining a solid relationship ...

The Science of Catalog Printing by Charmaine Joy Caro
Catalogs – What Are They? Catalogs are what most businesses use these days to complete their marketing plan. They are also ...

Publisher Guidelines

You may reprint this article electronically in your newsletter or on your website, free of charge.

If you reprint this article from our site, then you must keep everything intact. This includes the articles title, author name, articles body, authors bio / resource box, the links contained within the article, all copyright notices and the link pointing back to our site. All links within the article must also be made active / hyperlinks.