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  Reprint Article Code

  Category: Articles » Health & Fitness » Fitness » Article » Article Code

It's Never Too Late to Start


With nearly a quarter of all health club membership being held by people fifty-five and above, the fitness industry is looking at new ways to cater to these baby boomers. Fifteen years ago the target demographic was the young and upwardly mobile. Today, those folks have arrived and they're looking for new ways of staying healthy and fit. Those ways are getting easier to find. Top gyms and fitness programs are offering more low-impact exercises. Even the advertising is changing. No longer are they using only the god and goddess-like bodies of twenty-somethings but are picturing normal every ... read more    

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