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World OEMs shows increase in model globalisation upto year 2016

Mumbai, India - July 25 – Bharat Book Bureau has added "Global OEM forward model programmes, forecasts to 2016"(http://www.bharatbook.com/detail.asp?id=18853) to its huge collection of business market research reports. Global OEM forward model programmes, forecasts to 2016 : This new report "Global OEM forward model programmes, forecasts to 2016" on the forward model programmes of the world's OEMs shows increasing model globalisation. The report Global OEM forward model programmes, forecasts to 2016, which analyses forward model programmes as far out as 2016 for 61 brands from 17 OEMs, highlights many interesting trends. Many European OEMs for instance will retain old ... read more

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Global OEM forward model programmes, forecasts to 2016 : This new report "Global OEM forward model programmes, forecasts to 2016" on the forward model programmes of the world's OEMs shows increasing model globalisation. The report Global OEM forward model programmes, forecasts to 2016, which analyses forward model programmes as far out as 2016 for 61 brands from 17 OEMs, highlights many interesting trends. Many European OEMs for instance will retain old models with lower prices for developing markets once replacements arrive - the Skoda Octavia will become the Octavia Tour, the Punto the Punto Classic and the Clio the Clio Campus.

Beyond this, the report "Global OEM forward model programmes, forecasts to 2016" also shows vehicles made and sold in very different markets, such as a Korean-made SUV that will be sold by Renault in Europe, and a Chinese-made Citroen also to be sold in Europe.

The issues of vehicle branding and positioning are increasingly prevalent: Nissan Europe is abandoning the upper medium segment by not replacing the Primera, and GM is increasingly merging future Opel and Saturn products whilst Ford are set to abandon the MPV sector in North America. Acura are starting their global crusade, and on a technical level, the report shows BMW will return to turbocharging (of petrol engines) after a long absence, whilst Honda move towards diesels for North America

About the Author of report "Global OEM forward model programmes, forecasts to 2016" :
 
Glenn Brooks is a specialist automotive writer and analyst. After editing the global e-newswire of UK-based JATO Dynamics, JATONews, in the late 1990s, he took up the position of managing editor in California for Santa Clara-based Autoweb.com. His experience there saw him immersed in the North American retail vehicle market before returning to the UK and spending five years editing and writing for Formula 1 and in-house OEM magazines. Drawing on his contacts and passion for the automotive industry, he now devotes himself exclusively to automotive industry analysis and writing, and he is a leading expert on future model programmes.

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