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Category: Articles » Business » Marketing & Promotion » Article » Article Code

Make Your Business Memorable with Business Cards

With new innovative marketing strategies business cards are not like they used to be. Remember when a business card would have name, address, phone number and that's it? Well today's business cards have so much more! Because of its cost, size and versatility, a business card can be a powerful marketing tool. Design this tool wisely. Your business card is a reflection of you and your business. Don't just have the standard name, phone and address. +Add your company logo, use clear & easy to read text, a picture of yourself smiling, ... read more

Article Title:

Article Body:

With new innovative marketing strategies business 
 
cards are not like they used to be. Remember when 
 
a business card would have name, address, phone 
 
number and that's it? Well today's business cards 
 
have so much more!

Because of its cost, size and versatility, a business
 
card can be a powerful marketing tool. Design this
 
tool wisely. Your business card is a reflection of you
 
and your business. Don't just have the standard name,
 
phone and address.

+Add your company logo, use clear & easy to read text,
 
a picture of yourself smiling, texture, etc.

+Have the card double as a coupon or gift certificate. 
 
Be sure and clearly explain what your company does.

+Have all your contact info including email and url if 
 
applicable.

Don't forget to utilize the space on the back of the card. 
 
Ideas for the back of the card:

Motivational quote 
 
Special sale or discount 
 
Business or other tip 
 
Your newest products/services 
 
Your business motto 
 
Write a personal message
 
Client testimonials 
 
Ask for referrals 
 
An entertaining (clean) joke 
 
Use your imagination!

Have your business cards them with you always. Leave 
 
them at restaurants. Send them with your monthly bills.
 
Post them on bulletin boards in laundromats, grocery 
 
stores, banks, etc. Hand them out to people you talk to.
 
Give people more than one to pass on to a friend or 
 
co-worker.

Ask banks, stores, and other businesses if you can display
 
them by the cash register or counter. Add them to all 
 
your mailings. Send them with orders. Try leaving them
 
in library books for other people to find.

Be sure and put one in every mailing you send out. Get
 
one of those card holders for your car and display them
 
on your car for the taking. Leave a few in your motel
 
and/or hotel room when you leave. Ask about leaving
 
them in hair salons, nail salons, spas, gyms, etc.

Put a couple in your catalogs when handing them out. 
 
Leave them in rest rooms. Leave a couple at public rest
 
areas. The possibilities are endless. Always be aware 
 
of an opportunity.

Make your card stand out from the rest. Make it 
 
unforgettable. Have some red on it. Cards with red 
 
on them stand out more. Add a picture of you or one
 
of your products. Make the background a different 
 
color such as black. This will really stand out.

Make your card plastic or laminate it so it will last 
 
much longer. Make magnetic biz cards. People will
 
stick you on the fridge for more exposure. Try different
 
designs and code them so you can track the results. 
 
Offer an additional discount if they mention the code. 
 
Be sure and record all codes in a notebook. Staple a 
 
sample (if possible) to your card.

Your business card can be one of your most valuable
 
marketing tools if used as more than just an address card.

Author Bio:

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