Article Categories

»	Arts & Entertainment
»	Automotive
»	Business
»	Careers & Jobs
»	Education & Reference
»	Finance
»	Food & Drink
»	Health & Fitness
»	Home & Family
»	Internet & Online Businesses
»	Miscellaneous
»	Self Improvement
»	Shopping
»	Society & News
»	Sports & Recreation
»	Technology
»	Travel & Leisure
»	Writing & Speaking

Reprint Article Code

Category: Articles » Writing & Speaking » Copywriting » Article » Article Code

Online Dating A Billion Dollar Global Industry In Decline?

It's been estimated that the online dating industry revenue has declined as much as 20% - 30% over the last 12 months. Customer acquisition costs have gone up and revenue has gone down Where are the people going and are we seeing the end of the subscription based dating service? This revenue slide in the online dating industry can be attributed to several easily identifiable factors. Quality and user experience is first and foremost for any dating site, the issue that sites face is getting a balance of members and a ratio of men to women on ... read more

Article Title:

Article Body:

It's been estimated that the <a href="http://www.casualdate.com.au">online 
dating</a> industry revenue has declined as much as 20% - 30% over the last 12 
months. Customer acquisition costs have gone up and revenue has gone down  Where 
are the people going and are we seeing the end of the subscription based dating 
service? This revenue slide in the online dating  industry can be attributed to 
several easily identifiable factors.
Quality and user experience is first and foremost for any dating site, the 
issue that sites face is getting a balance of members and a ratio of men to 
women on mainstream and <a href="http://www.swingconnect.com.au">adult dating 
sites</a> that will in turn deliver value to paying members. Keeping this 
balance in check can be a challenge for any
<a href="http://www.casualdate.com.au">dating site</a> to make money online you 
don't need many female members in your database but to deliver a good user 
experience you do. Men far out number women on most dating sites and for the 
first time paying member this all looks fine but if they don't get any 
satisfaction on the first upgrade they may not renew a second time. If a user 
has a bad experience on a dating site and feels they have lost money chances are 
they will not recommend the service to their friends. Reputable dating sites 
will monitor their database carefully and often have some type of profile 
verification system in place to help ensure a quality experience. Often members 
uploading information about themselves are at best very bad when it comes to 
marketing themselves online, this can also lead to less then satisfactory 
results.
Industry fragmentation - The mainstream players are established and the 
online dating  industry is heavily saturated, the industry is now fragmenting 
into niche markets with  <a href="http://www.casualdate.com.au/">free dating</a> 
and social networking  sites where people can interact and make contact without 
getting out their credit card. The free business model has clear revenue  
alternatives to subscription based to an advertising based revenue model such as 
PPC that does not burden the users with ongoing charges and can often help the 
"viral effect" of the site. Paid sites can expect to loose about 30% of their 
base on a monthly basis depending on their market sector. With a free social 
networking site members can enter and exit at will without charge and recruit 
friends without the stigma of being on a dedicated "dating site" Users can 
maintain a membership over a much longer time frame even if they are in a 
relationship. Speed dating  has also become very popular and gives users another 
hands on alternative to subscription based dating sites.  Paid dating services 
won't vanish overnight but the big free community based sites are on the rise.
Anyone faced with the challenge of starting a new paid dating site under 
current market conditions will need to understand considerable investment would 
be required in order to gain market share, viral marketing will be difficult due 
to the industry saturation factor unless there is something very unique about 
the site or application. The large established market leaders have money to burn 
and established affiliate networks in place that deliver low cost customer 
acquisition, add this to reoccurring revenue and new comers to the paid dating 
industry are facing an uphill battle as the industry competes more aggressively 
for customers. Small companies with minimal staff and overheads have proven they 
can compete for traffic in the big league and offer the users exactly what they 
want without charging, these companies can provide a free fully featured service 
and make a very generous income  at the same time. The advertising based 
business model has little downside and a big future.

Author Bio:

Some other recently published copywriting articles

3 Vastly Missed Ways To Profit On You Site by Michael Smith
If you currently own a website and are trying to sell a product then you must know this information. Most people miss very good opportunities to profit from ...

Want a Million Dollar Skill That Will Pay You Forever? by Michael Smith
If you could truly learn a skill that could pay you for the rest of your life, how much would that be worth to you? ...

Why Should A Business Hire A Freelance Copywriter? by William P. Allen
Are you considering hiring a staff writer? While that may seem like a good idea, and it does have its benefits, let me give you a ...

Successful Copywriting Checklist by Michael B. Pavlish
Use this copywriting checklist for copywriting – or to evaluate copywriting. It is based on what works best from over 1,200 copywriting projects we have done since 1978. It will lead to significantly ...

Copywriting Testing Secrets: How To Accurately And Quickly Test And Tweak Your Sales Page by Terry Brazil
Writing copy for your sales letter can be a very tedious and nerve wracking experience. There is nothing like the feeling that you just wrote a killer sales letter ...

Sales Letters - Is Your Prospect Living Inside Your Head? by Stuart Elliott
Wow, what a strange question! Does this question whether your prospect is a mythical person like the dragons in fairy tales of old or does it ask whether ...

Publisher Guidelines

You may reprint this article electronically in your newsletter or on your website, free of charge.

If you reprint this article from our site, then you must keep everything intact. This includes the articles title, author name, articles body, authors bio / resource box, the links contained within the article, all copyright notices and the link pointing back to our site. All links within the article must also be made active / hyperlinks.