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Category: Articles » Internet & Online Businesses » Domain Names » Article » Article Code

Getting the Right Domain Name

Once you are comfortable with working online, you should buy a domain name for your site or sites. The right domain name is memorable, and can get your site to rank higher than other names. The wrong domain name won't do you any good at all. The Basics of Domain Name Registration The first thing you have to do is come up with a good domain name for registration. Don't even think about a one-word domain name; they're all gone at this point. Instead, come up with dual-word combos. If you're putting together a professional site, try ... read more

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Once you are 
comfortable with working online, you should buy a domain name for your site or 
sites. The right domain name is memorable, and can get your site to rank higher 
than other names. The wrong domain name won't do you any good at all. 
 
The Basics of Domain Name Registration 
 
The first thing you have to do is come up with a good domain name for 
registration. Don't even think about a one-word domain name; they're all gone at 
this point. Instead, come up with dual-word combos. If you're putting together a 
professional site, try your name before anything else. 
 
Don't get fancy with spelling when selecting your domain name registration, or 
use 2s and 8s to represent their sounds. You can try the number 1; that 
sometimes works. You can also try the names of products you offer, or a 
description of your site content offerings: Romanceforgirls, popcornpalace, 
fluffykittens. Memorable is always better; short and memorable is best, but very 
difficult to accomplish. 
 
Come up with a couple of dozen names that will do for your site, and test them 
on a registry. Don't buy a domain name for which the .com extension is gone, but 
you have access to the .net or .info. These domain names are not by any means as 
valuable as the .com. If you pick up the .com, though, and you expect the site 
to be lucrative or have a lot of competition, it's not a bad idea to pick up the 
other extensions as well. Domain name registration is NOT expensive, and if you 
register in bulk you can get an even better price. 
 
The .UK Extension 
 
This doesn't mean you should avoid anything but .com. If you have a business in 
the United Kingdom, you have access to the .uk domain name set, which UK 
customers are likely to look at before anything else for UK-specific businesses. 
 
If you anticipate most of your business will come from British customers who are 
aware your business is in Britain, the .uk extension may be a better choice than 
the .com; and if your customers are unhappy with Internic's control of Internet 
domain registration or they are very pro-Britain, the .uk extension is certainly 
a better choice. 
 
If you're fortunate enough to find both extensions for your domain open, and if 
you run a British company, it doesn't cost much to buy them both, and you 
definitely should. 
 
It also gives your online presence an immediate "identity" geographically which 
can be crucial in building online relationships- where trust is a key component. 
By being a .UK domain, you are very likely to gain UK clients. 
 
The .UK domains market is one of the fastest growing and lucrative registration 
areas on the internet. 
 
Tips for Domain Name Registration 
 
Have a website ready to plunk into your domain as soon as you buy it, and submit 
it immediately to the search engines. The search engines take time to index new 
sites and your domain name registration is only as valuable as the search 
engines make it. 
 
You can also have more than one domain name pointing at a single site. If you've 
bought multiple extensions for your domain name (as in the previously-suggested 
.com/.uk combination), you can set up your site under one domain name and then 
direct traffic from the others to the main site. This is called web traffic 
forwarding and has been around for years. It may be as simple as parking your 
domain name on a server and putting a line of code on the page, or as complex as 
going through another website to use their online web forwarding services. 
 
When you do register a domain and start building traffic to it, go out and renew 
for multiple years before your renewal is due. It is surprisingly easy to forget 
to register your domain name on time, and if someone else sneaks in and 
registers it, you've just lost a ton of work on that domain. 
 
By making your domain name memorable, you will help other webmasters remember 
your site easily when building anchor texts in their links- a crucial component 
of SEO. 
 
Final tip: don't just think about price when looking for a domain registration 
company- also think about quality of service. While you shouldn't be paying over 
the odds, it really is better to be safe than sorry and go with the more 
established registrars. Then you can have peace of mind that should any problems 
arise, you will be well looked after.

Author Bio:

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