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Music Business Success: Increasing Creativity
By David Hooper
As you ponder your goal and determine the best course to achieve it, you will need some creative ways of thinking and facing challenges that will arise. The most creative-thinkers out there will encourage you to think outside your box and to consider even the wildest of ideas.
One way to do this is to "Wild Mind Brainstorm." Wild-Mind is done by having a piece of paper and writing down EVERY idea that occurs to you about the situation you're facing. Do NOT evaluate your ideas—just write them down. Do NOT consider something " too silly" or "too dumb" to write down—just write it down!
Evaluate your ideas in a few days, but not when you're writing them down. Consider these ideas much like a newborn baby. You must cradle that baby and hold it lovingly and help it grow to a responsible adult. The same goes for your new ideas. You might find that one idea you would consider to be the "silliest" turns out to be your key for unlocking the door you're facing.
Remember the guy who came up with the idea for Post-It Notes? The adhesive was discovered long before they found a use for it—and the person who said, "Let's make some note pads that are small and can be easily removed," was laughed at. But now—do you even see ONE office without Post-Its around? I have at least 6 pads of Post-Its in my desk drawer alone. There's one in the kitchen, and one in the car.
Another way to increase your creativity is to be around others who are creative. Proverbs 27:17 says, "As iron sharpens iron, so people can improve each other." If you hobnob with those who are known for creativity, it will wear off on you. And you will find new ways of looking at things and thinking about situations, as well.
You can find audio-books and speeches that will stir up your creative juices as well. Professional speakers and those who have "been there, done that" often hit the speaking-circuit and can pump fresh ideas and life in your goal and the ways you attain those goals.
I prefer removing myself from the goal-achieving mode and moving to a truly creative outlet—the arts. You may not consider yourself artsy or think you have any ability in this realm, but it's worth taking a lump of clay (or Play-Doh) and working with it.
You may find, as I do, that when I'm working on a hobby that I truly love, I free up a portion of my brain that was engaged in my problem-solving. When that happens, I typically find a potential solution to my dilemma. Artistic creativity often sparks other forms of creative-thinking, as it engages a different area of the brain than what we're used to using. Pick up a paintbrush, a pencil, arrange some flowers, or begin a needlework project. You may find in color and artistry you have a new lease on what you're doing!
About the Author
David Hooper is the founder of Kathode Ray Music, an artist development organization specializing in promotion and marketing of independent musicians and bands. Visit http://www.indiemusician.com/ for daily music business news and marketing advice.
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