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  Category: Articles » Business » Customer Service » Article
 

What's The Customer Service Buzz About Your Business?




By Tim Knox

If you're a regular reader of this column you know that my number one pet peeve is bad customer service. Nothing chaps my backside more than paying hard-earned money for a product or service only to have the provider of said product or service become apathetic, obnoxious or just downright rude after the transactional smoke has cleared.

The bottomline, my entrepreneurial friend, is this: it doesn't matter if your product is fast food, slow food, retail goods, computers, lawn mowers, books, real estate or automobiles, if a customer is willing to pay you good money in exchange for your product or service that customers deserves to be treated with gratitude and respect, before and after the sale. Period.

I'm constantly amazed at how many business owners and the frontline employees who represent them seem to forget this simple fact.

It's like the old saying about getting a little respect in the morning. If you court me before the sale, you damn well better respect me afterward. Just because you have my money in your pocket and I have your product in my hand, that does not mean that my needs have been fully satisfied or that my expectations have ceased to exist. To the contrary, our relationship is just getting started. It's up to you how well we will get along and how long our relationship will last.

Here's the point: customer service should not stop after the sale. In fact, customer support AFTER the sale can have greater impact on the success of your business than customer support before the sale.

Nothing generates negative buzz about a business like bad customer service, and nothing will drive nails in a business' coffin faster. News of bad customer service travels like lightning and spreads like wildfire. Think back to the last time you were on the receiving end of bad customer service. I'd be willing to bet that you immediately went out into the world and told everyone you met about the experience. You probably also warned them to "never do business with those
 
 
About the Author
Tim serves as the president and CEO of three successful technology companies and is the founder of DropshipWholesale.net, an online organization dedicated to the success of online and eBay entrepreneurs http://www.prosperityandprofits.com http://www.dropshipwholesale.net http://www.30dayblueprint.com

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  Some other articles by Tim Knox
8 Things You Must Know To Build A Great Website
Last week we talked about how a bad website can do your business more harm than good. That column brought several emails asking what is the key to building an effective business website. I ...

When It Comes To Ebay, Don't Follow The Herd
Q: I want to start an online business. Since I don't know anything about ecommerce and building websites and such, I'm thinking about starting out selling ...

Is Your Website Credit Card Friendly?
In my last column I discussed the process of credit card enabling your brick-and-mortar business. I pointed out that research has shown ...

How To Handle Customer Billing Snafus
Q: I just discovered that for the past six months I have been billing a client half of what I ...

The Joy And Hazards Of Finding Your First Office
Q: I have outgrown my home office and need to find office space for me and two part time employees. I am really excited about opening my first official office, ...

Does Your Website Induce Seizures?
Q: We promote our web site in all our ad campaigns, but according to my website statistics program, we are getting very few visitors who click past the first page. The site has a cool Flash ...

  
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