Article Categories
» Arts & Entertainment
» Automotive
» Business
» Careers & Jobs
» Education & Reference
» Finance
» Food & Drink
» Health & Fitness
» Home & Family
» Internet & Online Businesses
» Miscellaneous
» Self Improvement
» Shopping
» Society & News
» Sports & Recreation
» Technology
» Travel & Leisure
» Writing & Speaking

  Listed Article

  Category: Articles » Business » Management » Article
 

How Naming Schemes Impact Adwords Campaign Management




By Tom O Brien

Improving Adwords Campaign Management
*************************************

Adwords Campaign Management - Naming Schemes
--------------------------------------------

Keep your campaigns and naming
schemes simple and readable.

Dull as ditchwater it may be but
when you expand your Google Adwords advertising you will as a
matter of course have multiple campaigns and within each
campaign multiple ad-groups.


Google Recommended Limits
-------------------------
Googles recommendations/limits are as follows:

* 25 campaigns
* 100 ad-groups/campaign
* 750 keywords/adgroup (although they will allow up to 2,000)

Although you will have a theoretical total of up to 5,000,000 keywords, you will never get anywhere near that.

Why?

This is a performance and scalability issue for Google - the more keywords in an account, the more processing power is required to see what keyword/advert combination should be shown.

If Google were to allow everybody to utilise their full complement of 5,000,000 keywords, Adwords quite simply would not work, screeching to a halt due to excessive load placed on their servers.

This is why in practical terms you will be limited to a fraction
(perhaps 50,000 to 100,000 - somewhat more if your account is a 'good performer') of the possible total.

Regardless, even 50,000 keywords can lend itself very quickly to a lot of complexity so always rename your ad-groups and campaigns from the provided defaults to reflect 'their nature'.

"Campaign #1" tells you exactly 'what it is' but what you want to know is 'what it does'. Adwords Campaign Management becomes proportionally more difficult the more campaigns and
ad-groups you construct.

Some people maintain a spreadsheet with notes
indicating what each campaign and ad-group relate to. This is
commendable but unnecessary.

Having the discipline to do this every time you construct a new ad-group/campaign doesn't take much time or effort but will save you a lot of headaches in the long run.
 
 
About the Author
Tom O'Brien is a certified Google Adwords Campaign Management Professional.To find out more profitable Adwords Tips or get help with your Adwords campaign visit:
http://www.pdqprospects.com/services/GoogleAdwordsCampaignManagement.html

Article Source: http://www.simplysearch4it.com/article/6418.html
 
If you wish to add the above article to your website or newsletters then please include the "Article Source: http://www.simplysearch4it.com/article/6418.html" as shown above and make it hyperlinked.



  
  Recent Articles
Managing Your Meeting Monsters: Identifying the Cast of Culprits That Threaten Productive Meetings
by Craig Harrison

Balanced Scorecard
by ActiveStrategy

Strategy Execution
by ActiveStrategy

Project Management
by Ismael D. Tabije

Performance Management
by Ismael D. Tabije

Teaming With Success
by Craig Harrison

Management Consulting
by Ismael D. Tabije

Workplace Conflict Resolution: What's Creating Workplace Conflict and 9 Easy Ways To Resolve It
by ArLyne Diamond

Team Building Strategies: Top 7 Tips For Building Trust in Distant Teams
by ArLyne Diamond

Change Management Strategies: 6 Ways To Take Your Organization To The Next Level With Change Management
by ArLyne Diamond

SEO Outsourcing India will efficiently cut costs
by Allies Harbor

Running A Successful Membership Gym
by Gerald Robert Dalum

Business Performance Management: The Critical Piece of the BI Puzzle
by Dean Lombardo

Bookkeeping Rates can help you fix the amount that you have to spend
by Michelle Barkley

Time Management : Does training work and where do we start?
by Dr. Graham Tyler

Business Process Management
by Ismael D. Tabije

Finance Accounting Outsourcing makes tax paying easy
by Michelle Barkley

Business Etiquette
by Andrea James

Can't connect to database