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Truth behind the Popularity of Press Printing
By Florante Chok Cay
With the passing of years, the printing industry had really progressed. Numerous advancements were made in order to create magnificent prints. However, even with these advancements, many still considered the older processes to be the best way of producing prints.
Among the most trusted processes today is press printing. There are many advantages that press printing can provide users, which is the reason why it's so popular among many businesses. But as man is not perfect, so will his creation be.
So, if you're planning to use this printing process, it is also necessary to know its limitations. This article does not aim to discourage people from using press printing; this article aims to inform people of what they can and can't expect from press printing. .
Which would you choose to know first, the advantages or the disadvantages? Ok then, let's start off with the advantages.
Amongst the greatest advantage you can ever expect from press printing is excellence in color accuracy. This process uses a system often called PMS or pantone matching system, which is a kind of ink color system or a color guide that helps visualize, communicate and control applied process colors for text, logos, borders, backgrounds and other graphics treatments. Here, each type of color has a coded number, which provides measurements for combining inks to achieve accurate color match.
If you want bright colors, press printing is a process that can provide you with such. Due to the use of pantone matching system, colors can be brighter and intense.
When proofing is concerned, press printing is not very expensive too.
Press printing is also a good choice if you want to have wide options when it comes to papers. This process can definitely print on any type of stock you want to use. It doesn't matter how thick or what kind of texture the paper has, press printing will definitely print on them and still provide you with accurate colored prints.
Press printers are also capable of printing materials in different quantity. Most printers are designed for producing up to 25 thousand copies. Some of the printers used for press printing are also made to print large documents. This also allows for innovative formats and sizes; and it also allows the creation of fine line screens. This process also allows a wide range of finishing techniques.
Now, with regards to the disadvantages of press printing; first, this process takes a long time to perform. So, if you are on a tight deadline this printing process is not ideal for you. Another disadvantage of this process is that it is usually more expensive than digital process. And also, its proofing accuracy is sometimes inaccurate, but, this depends on the type of proof run and printer in which your documents will be printed.
So, now you know what you can and can't expect from press printing. It's now time for you to decide if press printing is the right process for your needs.
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