Effective Real Estate Agent Marketing Strategies
By Lanard Perry
Congratulations! It's official. You're finally a
licensed real estate agent. So, what do you do now?
Newly licensed real estate agents all over the country
face the same dilemma; life after real estate agent
Truth is there are more real estate agents than you can
shake a stick at, but only a few fully embrace the
opportunity to distinguish themselves from the others.
Simply being licensed is no longer enough and there are
no guaranteed shortcuts to success. Still, there are
scores of companies guaranteeing success if you buy
Well, save your money because there are no guarantees;
only hard, focused work coupled with products that'll
enhance your success, which begins and ends with 2
1. getting prospects, and
2. converting them to paying customers
Getting prospects is easier said than done and only when
you have some you will you have an opportunity to blend
your knowledge, charm and personality to close them.
But the key remains getting them. How do you do that?
Having a real estate listing system is one good way and
should be every newly licensed real estate agent's top
priority; veteran agents, too if they never had one.
Although you can find real estate listing systems a
dime a dozen there is nothing that helps you achieve
the level of real estate marketing and sales "success"
you want quite like a proven one, whether they're
complicated ones at outrageous prices, or simple ones
at reasonable cost.
Generally, the more complicated and cumbersome the
systems are the more expensive they are. They aren't
necessarily better because, just costlier.
Find out more about a good, inexpensive one at
The type of system you chose can be as simple as
mailing pre- written real estate marketing letters to
owners of expired listings, some of which are extremely
Prices range from under $9 - 10 to over $4,000.00;
several can be found for less than $50.00.
But as you grow in experience and ability incorporating
call in 800 number lead generating systems and websites
are almost a must if you want be competitive and ensure
Let's face it - real estate agents need listings and
the more they have the more money they're likely to
make through their real estate marketing efforts. On
the other hand agents who can't get listings don't last
in the profession too long.
Real estate listing systems help agents get listings.
They can help new agents get off to good starts and
recharge the careers of veteran agents who have been
around for awhile.
Also, with a good system, expired listings, fsbo's and
whatever it might be, newly licensed real estate agents
can gain significant marketing exposure in months,
rather than years.
Signs with your name on them dotted throughout your
community will give you instant credibility and
generate more listings. Everybody likes doing business
with successful real estate agents, which you'll be
thought of as when you have lots of listings.
Another nice thing about farming expired listings is
that the sellers are typically Realtor friendly, eager
to sell their properties and willing do what it takes
to get them sold.
So, if you don' have one, get one. And don't worry if
you can't afford the most expensive one. Just get the
one the seems best suited to you that you can afford
now. You can always upgrade and add to it as time goes
Good luck and happy listings!
About the Author
Lanard Perry is the author of "Farming Expired Listings." Learn how to average 1 or more listings a week. Visit http://www.farmingexpiredlistings.com and http://www.real-estate-marketing-talk.com for more business building ideas.
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