Personal Realtor Maketing Systems Make Good Business Systems
By Lanard Perry
A Personal Realtor Marketing system can provide the ultimate
method for listing properties. Like farming expired
listings, for example. If you can mail letters you can get
Many agents know about expired listings and how profitable
marketing them can be, but opt not to pursue them. I'm not
sure why, but there inaction can definitely be your gain!
It's not rocket science, but before you get too excited be
forewarned that not just any old expired real estate listing
letter will do. Effective ones must have enough information
on them to get the most desirable response; a phone call or
email message to you.
But if you're going for the ultimate most wanted response,
an actual listing, your letter must be outstanding. Hint! A
FREE cookie cutter letter won't cut the mustard if you are
competing for a $300,000.00 listing.
Fortunately, there are some pretty good ones available to
choose from at reasonable cost. But if you're bound and
determined to create your own then have at it.
However, the going will probably be slow and you'll lose
valuable time and customers to competitors while refining
it; neither of which you can afford.
There's another big upside to marketing with pre written
letters; they're time tested and can be effective in any
state, county, or city in the United States.
Effective ones can generate a steady stream of warm,
responsive prospects month after month; all interested in
one thing, listing and selling their properties. It doesn't
get any better than that!
Some letter writing come with complementary letters. If you
like the idea of repeat mailings go with a letter series,
but if you're not interested in repeat contacts go with the
single letter approach. Either way can be effective and
there are pros and cons to both, but ultimately the choice
comes down to your personal preference.
Your expired listing letter should at a minimum have your
full name, address, and phone number(s), and other contact
information. It should be as grammatically correct as
possible without sounding unnatural and spell checked to be
free of misspelled words.
Your letter should also have lots of white space. What I
mean is don't have run on sentences in paragraphs seemingly
without end. Instead, have short, 2-3 sentenced paragraphs.
For example, every paragraph on this page, excepting this
one, is 3 sentences or less. Also, use bullets whenever
possible to break your sales message to help your reader
better comprehend it.
Let's face it - you need listings. The more you have the
more money you'll make. On the other hand the fewer you have
the shorter your real estate career is likely to be.
A good real estate marketing system, with expired listing
letters, can help you get listings - period!
If you're a new agent it can help you get off to a good
start. You'll end up contacting a lot of "known" sellers in
a relatively short period of time.
And if you've been licensed for a while, but don't have the
volume of business that you want a real estate listing
campaign can supercharge your marketing results.
It's all about contacts. The more people you market your
services to the sooner you'll get to the people that you can
Imagine your many listing signs dotted throughout your
community. Now, create a plan to make it happen. They will
give you instant credibility and help you generate even more
listings and make more sales.
Everybody likes doing business with a winner and a good real
estate listing campaign can help make you one.
About the Author
Lanard Perry is the author of "Farming Expired Listings", an
expired listing system that shows Realtors how to average 1
or more listings a week. Visit
for more money making, business building ideas.
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| Some other articles by Lanard Perry|