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Comparing Press Printing with Digital Printing
By Florante Chok Cay
Over the years, many printing processes have emerged and were made available for public use. Among these newer technology includes two of the best processes which are digital printing and press printing.
These two printing processes are used to print different materials such as posters, banners, flyers and more. These two processes will help you have a successful promotional, marketing or advertising campaign.
However, since these two processes are both very good, many are confused as to which between digital printing and press printing is better. Now, this article aims to make things clear between which printing process is better.
First off, press printing is a process that uses traditional printing press or machineries for producing different materials. So, what are the advantages of press printing?
First, when it comes to color accuracy, this printing process is among the best. It uses pantone matching system, which offers great quality. Various colors can also be reproduced including the bright ones.
Third, press printing also allows customization. This process allows users to put various formats, sizes and shapes. Thus, this printing process will allow you to make unique and wonderful prints.
Fourth, press printing is able to print on any type of printing stock. This means that you'll be able to print on stocks with different sizes and roughness or glossiness.
The only drawback of press printing is that it usually takes a long time to produce prints. This printing process is also more expensive because it has higher set up costs, which also takes a lot of time. .
Now, this is where digital printing comes in. This process is quite different from press printing. This uses advanced printing equipments for producing quality materials. For this, digital printing can provide a number of benefits.
First, digital printing is able to provide fast turnarounds. This printing process uses machines that can print thousands of sheets in an hour. Printing companies that offer this printing process can usually provide same-day service. However, the typical turnaround is usually 2 or three days.
Second, this printing service is known to be inexpensive. This process uses machines that have low set up cost, as well as operational cost.
Third, the accuracy of digital printing when producing images is among the best advantage it offers. This printing method is known to provide photo realistic image reproduction.
But, just like press printing, digital printing also has its own disadvantages. One of which is lose color accuracy and range. It also allows for a limited paper, as well as, finishing choices.
Now that you know their advantages and disadvantages, its up to you to decide which one is better.
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