Elements of a Good Envelope Design
By Charmaine Joy
Envelopes are very important in mailings. They are widely used for sending printed materials. But envelopes can contain more than just another mailing for your customers. Envelopes can be a great eye-catcher for your prospects. They can add marketability to your business. You just need to get a hold of the right one to be able to leave a good impression on your prospects.
To make an impact, you need a totally compelling business package. And that includes a professionally-designed envelope. Direct mail marketing is not effective if the envelope doesn't appear nice.
For that reason, it's important that you know the elements that make up a good envelope design. Considering the elements will allow you to come up with the best design for your envelope printing needs. Here are the elements and the important roles they play in overall impact of the envelope:
Envelopes come in various paper colors. The color of the paper to which the envelope is printed is very important for it can affect the image you want your customers to know you. For example, a bright colored envelope are said to be perfect for grabbing the attention of potential customers. You see different colors have different connotations. That's why it's so important to choose the right paper color for your business envelope.
The quality of printing is also vital in the success of your envelopes. It is necessary that the printing method used should be of high quality to ensure that only the best envelopes are produced.
There are several envelope printing services available these days. But the latest trend is the online envelope printing, which is known for producing bulk mail envelopes in that instant. The majority of online services allow you to create envelopes fast depending on your specifications. With online printing, there's less production cost involved in printing.
Envelopes have many different sizes. The size depends on the purpose of the envelope. It is of the essence to find the right size for the envelope that you need. The size should be considered since it has a great effect the overall look of your direct mailing. But basically, there are two general categories for the standard system used in envelope sizes. These are the USA and the ISO metric system. Also, the envelopes may range from small to huge sizes.
The shape of the envelope is also one of the most important elements that you should consider when it comes to envelope printing. The common envelope shapes and styles are the following: booklet, catalog, A-style, square and baronial. The booklet envelope is usually used when you want to mail catalogs or folders. The catalog is the one used for sending magazines, catalogs and reports. The A-style is the one which is commonly used in business as well as correspondence. And lastly, the baronial is a more formal type of envelope which is usually used for mailing invitations.
About the Author
More information on Printing Services and Envelope Printing.
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| Some other articles by Charmaine Joy|