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  Category: Articles » Business » MLM » Article

Why 95 Percent of Network Marketers Fail

By Michael Smith

Today you're going to find out why 95 percent of all Network Marketers fail and give up. This is really all pretty simple but most don't know how to get out of it.

The reason most Networkers fail is because they are using old outdated tactics to grow their business. Which tactics am I talking about?

I'm talking about cold calling and buying leads. Granted some people are very good at calling leads, it just doesn't work for everyone. A good reason some people are so good at it is because they have spent a few years and a few thousand leads to get there. Most of these people probably have their closing rate at about 20 percent.

However, there is something truly unduplicatable about cold calling leads. I could never teach every recruit everything I know about talking to people on the phone, it's just not realistic.

Also, the problem not only lies in cold calling itself its also the quality of the leads. Most of the leads people buy are garbage and they don't even know it. The leads are garbage because they are generic opportunity leads. What does this really mean?

Well that means that these people are just looking for ways to make money online. However they may have no idea what Network Marketing even is and MLM maybe a foreign term to them. What happens next? You try and sell that person on why your opportunity suits them and you become a true salesman. Why would you want to do that in the first place, that's not why you got into this industry.

So you can either just keep buying leads (which will take years and years to work) or you can learn some new skills. Learning new skills will enable you to generate your own leads and make you truly independent. Once you learn how to attract people to you your business will no longer be work.

I suggest you learn how to get people to start calling you and learn a little something called "attraction marketing."

The best place to start is in a book I found to be extremely helpful called "Magnetic Sponsoring" by Mike Dillard. This book will show you how to generate your own leads and become a true entrepreneur.
About the Author
Mike Smith Specializes in Teaching Real People How to Build Massively Successful Home Businesses. All Without EVER Buying a Single Lead. To Get Instant Free Access to His Insider Secrets Visit: - To Subscribe To Mike's Newsletter Send a Blank Email To:

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